EastWest Ageas bags 4 trophies at 61st ANVIL Awards

EastWest Ageas kicked off 2026 with a strong showing at the 61st ANVIL Awards, taking home four trophies including two Gold and two Silver honors. The wins highlight the insurer’s growing impact in brand building, employee engagement, and purpose-driven communication in a highly competitive industry.

From boosting brand awareness through its “For Your PURPLE” campaign to empowering employees with its AI-driven PURPLE AI Toolkit, EastWest Ageas continues to show how creativity, technology, and purpose can come together to deliver meaningful results for both customers and teams.

Fast-growing insurance company EastWest Ageas opened 2026 by scoring its biggest win yet: two Gold and two Silver trophies at the 61st ANVIL Awards last January 28.

Organized by the Public Relations Society of the Philippines, the ANVIL Awards recognize the country’s most innovative and impactful public relations campaigns. The 2026 edition attracted more than 600 entries and almost 200 organizations to vie for its top honors.

During the awarding ceremony, EastWest Ageas’ brand campaign “For Your PURPLE” bagged Gold and Silver trophies in the Marketing and Brand Communication and the Corporate Identity/Branding categories, respectively. According to NielsenIQ data, the “For Your PURPLE” campaign grew brand awareness score from 12% to 22%– the fastest growth in brand health in the local insurance industry.

On the other hand, the “PURPLE AI Toolkit” struck Gold in the Employee Engagement Category. This is EastWest Ageas’ AI-boosted employee and sales team toolkit –proof of the brand’s commitment to using machine learning in optimizing insurance services.

Rounding out the night, the company’s agency recruitment campaign “Pursuit of PURPLE” took home Silver in the Change Communication category. This campaign invited aspiring financial consultants to join EastWest Ageas, where they can pursue a career with purpose.

 

“With these recognitions, we know that our PURPLE story – the story of purpose and people – has made its mark in an industry full of established players,” explained Greg Martin, Chief Distribution and Marketing Officer. “We have always chosen the courage to be quirky and to challenge the norm. We know that our story is compelling, convincing, and clear, and we back it up with future-ready efforts that truly help our employees and sales team. We are grateful for the recognition of our work.”

 

EastWest Ageas’ sweep at the ANVIL Awards also reaffirms the brand’s commitment to empowering its customers and people.

EastWest Ageas President and CEO Sjoerd Smeets reflected, “This is our third consecutive year to be part of the ANVIL Awards, and we thank the people who made these wins possible. To be recognized among the greats in our industry is a high honor in itself, but this reminds us that we must match that honor with the responsibility to give our customers the kind of service that is beyond just award-winning.  We promise to give them service that is impactful in their pursuit of the purpose they have set out for the people in their lives.”