Wellness is better when you're connected. Smart Communications and Robinsons Supermarket teamed up for the 18th Fit & Fun Wellness Buddy Run, bringing together fitness, community, and reliable connectivity in one meaningful event. From staying connected on race day to discovering Smart's new PowerAll data offers, participants enjoyed a smarter way to power their active lifestyles while supporting sustainability through CORA's environmental advocacy.
Staying connected also means staying protected. Smart Communications is helping Filipinos become more cyber-aware through its Smart Customer Day and SCAMpaign initiatives, teaching subscribers how to spot online scams, avoid fake news, practice safe digital payments, and make the most of today's technology. Beyond reliable mobile connectivity, Smart continues to empower customers with the knowledge to navigate the digital world safely and confidently.
Leadership starts long before the boardroom. Top executives from PLDT and Smart share the timeless lessons they learned from their dads, from integrity and resilience to faith, humility, and leading by example. Discover how these values continue to shape leadership, decision-making, and meaningful connections in one of the Philippines' leading technology companies
Staying connected just got more sulit for Smart and TNT subscribers. From free Facebook access for prepaid and Home WiFi users to bonus open access data for postpaid subscribers, Smart and TNT are giving Filipinos more ways to chat, scroll, stream, sell online, and stay updated without extra gastos. Whether for Messenger, Facebook Groups, Marketplace, or content sharing, these limited-time data perks help students, online sellers, families, and everyday users stay connected to what matters most.
The future of foldables has arrived—with ultra perks to match!
Smart is now accepting pre-orders for the new Samsung Galaxy Z7 Series—Z Fold7, Z Flip7, and the all-new Z Flip7 FE—from July 9 to 31. Whether you're all about powerful multitasking or stylish content creation, there's a foldable fit for your lifestyle.
Pre-order perks include a FREE storage upgrade, exclusive discounts, Smart Tag, and flexible payment options—only from Smart Postpaid, Prepaid, and Infinity.
Ready to unfold your next-level mobile experience?
PLDT Inc. (PLDT) and Smart Communications, Inc. (Smart) recently organized a TikTok seminar that brought together creativity, culture, and corporate learning — all in one scroll-stopping session.
The rise of AI-generated child sexual abuse materials — where predators use artificial intelligence (AI) to manipulate innocent images or create fake online identities to target children — is a deeply alarming digital threat and trend.
Taking urgent notice of this disturbing rise in online sexual abuse and exploitation of children (OSAEC) content, PLDT Inc (PLDT) and Smart Communications, Inc (Smart) are stepping up efforts with partners to protect children through awareness campaigns, community education, and stronger digital safeguards.
Still holding onto your microSIM? It's time for an upgrade! Get to know why switching to an eSIM is the smart choice for today's mobile users. 📲💡
PLDT and its wireless unit Smart Communications Inc. (Smart) have been recognized by the Polytechnic University of the Philippines (PUP) for being their long-time partners in professional and academic excellence in the engineering industry.
.JPG)
PLDT and Smart have expanded their eBiznovation initiative, a digital upskilling-to-ecommerce program that aims to provide local entrepreneurs, cooperatives and Micro-, Small and Medium-sized Enterprises (MSMEs), with the right digital tools to help them grow their businesses online.
 |
| PLDT, Smart showcased their homegrown eBiznovation program during Digicon |
Scaling up eBiznovation, PLDT and Smart have started utilizing other platforms to promote the program and encourage more partners to extend opportunities from digitalization among all sectors.
“At PLDT and Smart, we believe that collaboration is key to advancing the goals of eBiznovation and achieving them more efficiently. By working with like-minded partners from various industries, we are able to boost our efforts to digitally upskill and assist local enterprises, helping them to increase productivity and income through digital technology," said Stephanie V. Orlino, AVP and head of Stakeholder Management at PLDT and Smart.
 |
| Innovative business leaders at the SME Panel during Digicon |
Leaders and experts from the technology industry joined the discourse on the vital role of supporting small- to medium-scale local enterprises and their contribution towards the country’s economic growth at the recent Philippine Digital Convention 2023 (PH Digicon 2023) organized by PLDT Enterprise.
“Our clients and partners have so far done an amazing job in driving the evolving digital landscape of the MSMEs. During this gathering at Digicon, PLDT Enterprise recognizes and celebrates MSMEs as the life force of our country,” said Euan Rex Toralballa, Customer Relationship Management Head for Luzon at PLDT Enterprise.
"TikTok Shop connects Filipino MSMEs with the wider TikTok community, allowing them to reach a broader market and expand from offline to online. Through PLDT and Smart's eBiznovation Buy Local Bazaar on TikTok Shop and in partnership with the Department of Agriculture and the Department of Trade and Industry, we have enabled Filipino farmers from Luzon, Visayas, and Mindanao to gain direct access to consumers and expand their revenue opportunities by onboarding them onto TikTok Shop. We are committed to building the digital capacity of Filipino MSMEs and enabling them to grow and expand their business," said Toff Rada, Head of Public Policy for TikTok in the Philippines.
A digital convention where global industry mavens, thought leaders, and pioneers in technology come together to help drive technological enablement for enterprises, PH Digicon has served as a hub for innovation, digital transformation, and technology advancements in the Philippines.
The PLDT Group continuously finds ways to promote inclusive technologies that can help boost livelihood opportunities among farmers and fisherfolk, leaving no one behind. The eBiznovation program also highlights the PLDT Group’s support to the government’s Go Digital Pilipinas Movement as a founding member of the Digital Infrastructure pillar of the Private Sector Advisory Council, which seeks to uplift the lives of Filipinos through adoption of digital services.
The Philippines’ largest integrated telecommunications network, PLDT Inc. And its wireless arm Smart Communications, Inc. enabled the National Teachers’ Month 2023 kickoff at the Bohol Wisdom School in Tagbilaran City, providing fast and reliable fiber connectivity for the livestreamed event. PLDT and Smart have long supported the education sector, and count this support as among their most important advocacies.
“To our partners at the Department of Education, thank you so much for the many years of collaboration as we serve more learners and teachers. We’ll continue to work with you all in providing quality and inclusive education, so that no learner, no teacher will be left behind,” said Cathy Yang, First Vice President and Group Head of PLDT and Smart Group Corporate Communications, in her video message during the opening event.
With this year’s theme “Together4Teachers”, the National Teachers’ Month 2023 strives to recognize and underscore the vital role, unwavering dedication, and devoted service of teachers in shaping globally aware citizens, fostering families, empowering communities, and driving the nation's progress.
PLDT and Smart also raffled off Smart Bro pocket WiFi devices to teacher-participants to support them in enhancing their teaching methods and providing uninterrupted learning experiences for their students.
Selling booths showcasing PLDT and Smart’s services were also put up to help address immediate communication and connectivity needs by the participants and guests.
The event was graced by the Vice President of the Philippines and DepEd Philippines Secretary Sara Z. Duterte, Sen. Imee Marcos, and DepEd Region 7 Director Dr. Salustiano Jiminez.
This support of PLDT and Smart underscores their commitment to helping the Philippines attain the United Nations’ Sustainable Development Goals (UNSDG) No. 4 on Inclusive Quality Education.
PLDT and its wireless subsidiary Smart Communications, Inc. (Smart) recently supported an e-learning session on brand activation organized by CLIMBS Life and General Insurance Cooperative (CLIMBS), the Co-operative College of the Philippines (Co-op College PH), and the National Federation of Cooperative Primaries in the Philippines (NaFeCOOP) for its member cooperatives (coops) nationwide.
“We, at PLDT and Smart, recognize the key role of our infrastructure and technologies in helping cooperatives thrive. We continue to foster digital inclusion through our corporate shared value programs, as we expand livelihood opportunities that can benefit Filipinos, including coops nationwide,” said Stephanie V. Orlino, AVP and head of Stakeholder Management at PLDT and Smart.
Supported by the Philippine Partnerships for Sustainable Agriculture, the webinar, which was participated by over 135 coop members and officers, focused on how to maximize digital channels to further enhance their brand activation efforts.
Leveraging on digital technology to further boost productivity among cooperatives through brand activation, the session focused on strategies on content and social media marketing, including online engagement.
Highlighting the vital role of digital tools in empowering Filipino MSMEs and coops, this e-learning session is a key component of PLDT and Smart’s eBiznovation initiative, a digital upskilling-to-ecommerce program that aims to provide local entrepreneurs with the right digital tools to help them grow their businesses online. To date, PLDT and Smart have trained more than 10,000 MSMEs and coop members nationwide on digital literacy and entrepreneurship.
“This webinar is important as we undergo digital transformation in doing business. Discussion on brand activation is also a crucial part of crafting our marketing strategies. We are excited about how we can create impact, not just within but also outside our cooperatives, through branding and digital technology,” said Noel D. Raboy, President and Chief Executive Officer of CLIMBS.
The PLDT Group remains fully committed to promoting inclusive technologies that can help boost livelihood opportunities among Filipino coops, leaving no one behind. The eBiznovation program also highlights the PLDT Group’s support to the government’s Go Digital Pilipinas Movement as a founding member of the Digital Infrastructure pillar of the Private Sector Advisory Council, which seeks to uplift the lives of Filipinos through adoption of digital services.
PLDT and its wireless unit, Smart Communications, Inc. (Smart) recently joined the University of Baguio (UB) during its Annual Tripartite Collaboration to further enhance the existing curriculum of programs in the College of Engineering.
PLDT’s wireless unit Smart Communications, Inc. (Smart) is supporting the 7-Eleven Run 2023 happening on February 5 in Manila, Cebu, and Davao.
Smart's new Plan 599 is now available. A larger and better postpaid plan with a higher data cap, but a shorter lock-in period for just PHP 599 per month.
.jpg "2023 Grand Sinulog Festival")
The Philippines’ grandest festival, Sinulog, returned with a bang after a two-year hiatus with PLDT Inc.’s wireless arm Smart Communications, Inc.’s (Smart) full support and partnership with the local government of Cebu City and Sinulog Foundation, Inc.
In keeping with tradition, Cebuanos honored the 458th Fiesta of Señor Santo Niño with lively parades, concerts, pageantry, and competitions.
.jpg "2023 Grand Sinulog Festival") |
| Festival goers flock to Cebu City SRP to witness the Sinulog 2023 Ritual Dance Showdown |
“We are thankful for our partnership with the Local Government of Cebu City and Sinulog Foundation Inc., which allowed Smart to be part of the grand comeback of Sinulog. This gave us an opportunity to bring an epic festival experience to both locals and tourists, and offer Smart subscribers perks and rewards for their loyalty. We also boosted our SIM Registration efforts by providing on-ground assistance via booths to keep them connected,” said Lloyd Genesiran, Junior Manager and Sinulog Festival Lead of Smart Go-to-Market and Subs Management.
Smart powered up various activities such as the Grand Sinulog 2023 Ritual Showdown, Ms. Sinulog Festival Queen 2023, and the private events at Sinulog Night, among several other lined-up events.
Smart's reliable wireless connectivity also enabled media entities and festival goers to livestream the events, spreading the Sinulog fun and cheer across the world in real-time.
.JPG "2023 Grand Sinulog Festival") |
| An OFW from California, San Francisco joins Sinulog Festival after 5 years and livestreams the event through Smart’s reliable connectivity. |
“It has been five years since I last joined the Sinulog Festival, and the good thing about the availability and reliability of Smart’s network is that it enabled me to relay my experiences through livestreaming. I also got a lot of positive reactions and comments from my friends and family abroad who were unable to personally join the festival. At least they were able to celebrate with us through my real-time video updates,” said Rudolfo Lara, an Overseas Filipino Worker in San Francisco, California.
Anticipating the massive number of festival goers, Smart also seized the opportunity to invite its customers to register their SIMs by putting up more accessible SIM Registration booths around Cebu City.
.JPG "2023 Grand Sinulog Festival") |
| A senior citizen seeks assistance for SIM registration from a Smart Agent manning the booth at Plaza Independencia. |
Delilah Escobar, a senior citizen from barangay Lorega expressed her delight upon completing her SIM registration at Smart’s booth at Plaza Independencia. “I’m happy to find SIM Registration booths around the city to assist senior citizens like me who have a hard time registering their SIMs since no one can help me at home. Thank you, Smart, for this wonderful initiative.”
As mandated by the SIM Registration Act, which aims to curb the proliferation of text scams and other mobile phone-aided criminal activities, Smart and TNT are accelerating the deployment of SIM Registration booths and touchpoints all over the country, by collaborating with LGUs, partner stores, and regional and provincial distributors. The touchpoints offer assistance to Smart and TNT customers needing information on how to register their SIM, as well as provide physical assistance to customers with special circumstances – seniors, persons with disabilities, those still using basic phones.
Smart also made available its SIM Registration portal http://www.smart.com.ph/simreg on December 27, 2022. Through this platform, millions of Smart and TNT customers have been able to conveniently register their SIMs.
Smart is also making SIM Registration more convenient for postpaid subscribers, who simply need to confirm the personal information and IDs they submitted for their postpaid plan application. To do this confirmation, subscribers just need to text YES to 5858. They shall then receive a confirmation message from Smart upon successful SIM Registration.
All Smart and TNT customers are advised to register their SIMs before the deadline set by law, to keep these SIMs active and to help fight against scammers and predators online.
For more information about SIM Registration, visit http://www.smart.com.ph/Pages/simreg-faqs for Smart subscribers, and http://www.tntph.com/sim-reg for TNT subscribers.
.png) |
| The Mental Health Awareness Summit is attended by over 230 participants from different universities, including Bulacan State University and Polytechnic University of the Philippines. |
PLDT and Smart recently supported San Jose Del Monte, Bulacan’s mental health summit, a Better Today conversations on digital wellness. It was attended by over 230 youth participants from various universities, including Bulacan State University and Polytechnic University of the Philippines.
.JPG)
PLDT and wireless unit Smart Communications, Inc. (Smart) have launched ‘GoCamNorte’, Camarines Norte’s official tourism application during the annual Bantayog Festival and the province’s celebration of its 102nd founding anniversary.
“Smart continues to empower the communities we serve through our technology-enabled programs. Now that we are slowly opening our doors to visitors, our digital tourism application can help provinces like Camarines Norte share and promote the many wonderful sites to visit, as well as travel guidelines for tourists,” said Stephanie Orlino, Assistant Vice President and Head of Community Relations at Smart.
.JPG)
“This digital innovation gives the public easy access to necessary information about the province. The platform also allows us to push messages quickly for updates,” said Mariano “Bong” Palma, Provincial Tourism Officer of Camarines Norte.
Developed in collaboration with Smart and InnoPub Media, the ‘GoCamNorte’ app is expected to boost the number of visitors in Bicol region’s northernmost province as travel restrictions are gradually lifted. Tourists and locals alike may now learn more about Camarines Norte’s best destinations and heritage sites even before they visit the province using mobile technology. Another component of the digital tourism app are the interactive markers that provide contactless delivery of information through QR codes.
“With the use of smartphones, we can enable safe and contactless delivery of tourism, cultural and historical information, right in the hands of travelers, enhancing their overall experience,” said Max Limpag, Co-founder of InnoPub Media.
.JPG)
The GoCamNorte app gives potential tourists a glimpse of what Camarines Norte has to offer – from its powdery sand beaches to hidden gems in the mountains and rich heritage sites. But beyond featuring the province’s tourist spots, the app also links visitors to important government hotlines and accredited tour operators, resorts and accommodations. This gives tourists the assurance that the businesses they patronize have undergone the necessary training so they can offer a safe and memorable experience. The app may be downloaded for free from the Google Play Store or from the Apple App Store.
The GoCamNorte app and interactive QR code markers are part of Smart’s nationwide digital tourism program which taps mobile technology to promote culture, heritage and faith.
Mobile services provider Smart Communications, Inc. (Smart) has pulled off an ambitious crossover moment as it brought together top gaming celebrities for a star-studded video for GIGA Arena, the first all-in-one esports platform for Filipino mobile gamers.
As a huge step in enabling Filipinos to pursue their passion in mobile gaming, Smart Communications, Inc. (Smart) has launched GIGA Arena, the country's first all-in-one esports platform that aims to simply bring the total esports experience at the fingertips of Filipino mobile gamers.
Stay up to date on the latest technology news, trends, gaming, promos, and more... We blog what matters. /// Benteuno.com
