LG OLEDTV Wins Fourth Consecutive CE Week TV Shootout Title

LG E7 OLED TV was crowned “2017 King of TV” in the 14th Annual CE Week TV Shootout in a competition amongst six contending flag-ship 4K Ultra HD TV models during CE Week in New York City.

LG Signature OLED TV W Pushes TV Design at CES 2017

It’s a new year and new bang as LG Electronics (LG) took the stage at CES 2017 to unveil its newest top-of-the-line LG SIGNATURE OLED TV W as the pinnacle of its new lineup of flat-panel TVs at CES 2017. Featuring Dolby Vision and Dolby Atmos sound, the new lineup includes a total of (10) ten different models, highlighted by the 2017 CES Best of Innovation Award winner, the 77-inch LG SIGNATURE OLED TV W exemplified by its Picture-on-Wall design.

Featuring Picture-on-Wall Design, Dolby Vision, Dolby Atmos, Color Science Expertise by Technicolor, Most Premium OLED TV Delivers Unrivaled Home Cinema Experience

The LG 2017 OLED TV lineup, consisting of models 77/65W7, 77/65G7, 65/55E7, 65/55C7 and 65/55B7, will continue to live up to its unrivaled ability to reproduce the most lifelike images of any TV product with perfect blacks, infinite contrast and an expanded color gamut. The company’s latest OLED TVs are built on this foundation of excellence and come with a number of new cutting-edge features designed to transform the TV into a comprehensive entertainment hub. LG’s 2017 OLED TVs feature the amazing blade-slim design of the B7 and C7 series, Picture-on-Glass design of the E7 and G7 series and the unique Picture-on-Wall design of the newest W7 series.

The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasize the beauty of the screen alone. The W7’s sleek razor-thin profile makes the TV appear to be levitating in mid-air, adding to the sense of immersion. The OLED panel, measuring only 2.57mm thin in the 65-inch model, can be mounted directly on the wall with only magnetic brackets, eliminating any gap between the TV and the wall. The sense of immersion is completed by up-firing speakers and unrivaled Dolby Atmos sound. This design of the W7 series invites the illusion of gazing out a window, not of watching TV.

The W7 OLED TV series builds on LG OLED’s revolutionary pixel dimming control technology, which renders perfect black without any light leakage to offer a limitless contrast ratio, with one billion possible colors. What’s more, all LG’s 2017 OLED TVs use ULTRA Luminance technology to deliver greater brightness where needed.

Leveraging the high dynamic range (HDR) technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision elevates the home TV viewing experience by delivering greater brightness and contrast as well as a fuller palette of rich colors. Dolby Atmos puts viewers inside the action with rich sound that fills the entire room – even the space overhead – with powerful, moving audio that flows around the audience. Dolby achieves this by isolating the relative location of each sound to create incredibly intricate audio that is as rich and multi-layered as the real world.

As the first TV in the world to offer Dolby Atmos, 2017 LG OLED TVs can deliver content with both cutting-edge imaging and state-of-the-art sound technologies simultaneously, creating an entertainment powerhouse. Together, Dolby Vision and Dolby Atmos deliver a comprehensive solution supported by professional content creators and distributors the world over. Over 80 studio titles are compatible with Dolby Vision and more than 100 titles are currently available for Dolby Atmos, with 25 available in both formats. What’s more, over 100 hours of original content is available in Dolby Vision across leading OTT providers worldwide and soon consumers will have access to Dolby Vision titles on Ultra HD Blu-ray disc, with anticipated availability in 2017.

The W7 series and all LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content designed to render brighter scenes and greater shadow detail. Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic data where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. And all of LG’s 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) and are ready to support Advanced HDR by Technicolor technology. This versatility is compounded by the new HDR Effect feature which processes standard definition content frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.

Featuring the latest version of LG’s intuitive webOS smart TV platform, version 3.5, viewers will have no trouble accessing premium HDR content online. In order to offer viewers access to the most convenient home cinema experience possible, LG has partnered with leading digital content providers such as Amazon, Netflix and Vudu. To demonstrate the capabilities of HDR content on LG’s OLED TVs, HLG programming from DIRECTV, Dolby Vision content from Netflix and HDR10 titles from Amazon Prime Video will be featured at LG’s booth at CES.

The new LG OLED TVs embed cutting edge technology and renowned color science expertise from Technicolor. They apply the same technology and expertise used in the majority of premium Hollywood productions from movies to episodic series. This allows consumers to enjoy the most vibrant and lifelike viewing experiences while accurately recreating the artistic intent of content creators. Because of the superior picture quality of OLED technology, Technicolor is working with LG to expand the capabilities of its OLED TVs for use in production facilities around the world.

OLED: Revolutionizing TV technology

Why is OLED the current byword when it comes to TV technology these days?

LG OLED TV to bring Northern Lights to Iceland this season

Global technology innovator LG Electronics is kicking off a campaign to make the Northern Lights, also known as the Aurora Borealis, visible to audiences around the globe in the most unique way—via its cutting-edge HDR-enabled 4K OLED TVs. LG will showcase the OLED Aurora Borealis at the Lights Out, Stars On concert on July 20, 2016 in Reykjavik, Iceland, featuring hometown band Of Monsters and Men. This will be followed by a four-month photo exhibition portraying the beauty of Iceland on LG OLED TVs.

The Northern Lights cannot be observed in Iceland from April to August due to the midnight sun which keeps the country lit almost 24 hours a day. To give summer tourists and residents their first opportunity to view the Aurora Borealis during the summer months, LG has invited nearly one thousand guests to the highly-anticipated concert. For one night only at the award-winning Harpa Concert Hall in Reykjavik, its glass panels resembling the elegant Picture-on-Glass of the LG SIGNATURE OLED TV will feature 40 large OLED TVs installed in an array to display the Icelandic night sky on their perfectly black screens.

Residents of any country will have the opportunity to win tickets to the concert and an all-expenses-paid Reykjavik travel package. Competition details can be found at facebook.com/lgtv.

The campaign will also feature a photography exhibition displaying images of scenic Icelandic landscapes and night skies on LG OLED TVs. Captured by a number of talented Icelandic photographers, the images showing the natural beauty of the heavens and the Earth will be displayed in a whole new perspective on the perfect surfaces of LG OLED TVs. The photo exhibition will run from July 20 until November 20 in Harpa Concert Hall.

Throughout the campaign, LG worked closely with award-winning Icelandic writer and activist Andri Magnason as well as professional astro-photographer Sean Parker, who has created original works of art depicting the beautiful Aurora-filled night skies of Iceland. Popular tech YouTuber Lewis Hilsenteger of Unbox Therapy will serve as creative director for the campaign.

During the 2006 Aurora Borealis viewing season, Magnason suggested that the city of Reykjavik come together to make the beauty of the night sky visible within the city for the first time. Magnason wanted the people of Reykjavik to see the northern lights and stars against a completely black backdrop. Just as eliminating light pollution allowed the people of Reykjavik to see the lights in all their glory, the pitch black backdrop of OLED TVs heightens the contrast and delivers richer images. LG OLED TVs feature individually illuminated pixels, eliminating the need for image-distorting LED backlights. Without this backlight, OLED TVs are capable of displaying perfect black images alongside bright, lifelike colors.

“Some people tend to overlook the beauty of nature, especially those that grace the earth only once in a blue moon. With the unmatched OLED technology found in LG TVs, the residents and tourists of Iceland will be able to witness the magic of the Northern Lights this July,” LG Philippines’ Home Entertainment VP Tony An said.

The concert and photo exhibition will take place at the prestigious Harpa Concert Hall in Reykjavik. Tickets are available at tix.is/en/event/2973/lights-out-stars-on. To get a preview of the LG OLED TV and Northern Lights campaign, visit youtube.com/watch?v=7WOTuprjdQg.


To learn more about the breathtaking LG OLED TVs, visit lg.com/ph; like the LG TV Philippines Facebook page or follow @LGPhilippines on Twitter and Instagram.

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5 Must-have LG Products this December 2015

Upgrade your lifestyle this December with 5 hot-picks all from LG. Either you purchase it as a gift to that special someone or as reward to all your hard work you've done through out the year. Time to reward yourself with LG products designed to have a smarter lifestyle that lasts.

LG's Perfect Black - The Curved 4K OLED TV Launch

Life’s Good when you are invited to activities like a launch of a new product. We were part of the lucky ones to be invited to the launch of LGs newest innovation, the world’s first Curved 4K OLED TV. The launch was held at Abenson in Bonifacio Global City and we got the chance to experience firsthand this new product.

With the tag line Perfect Black, Perfect Colors this TV comes in sizes of 55” and 65”, if you’re thinking that this will be a space consuming piece of beauty you don’t need to worry as this tv is only 3 credit cards thin. Yes! You read it right.

This baby is only 3 credit cards thick so it doesn’t need too much space and the other good thing about this is that it can be mounted to the wall.

But don’t let the looks deceive you. This TV has a lot more to offer that aesthetics. This TV also offers a couple of features that you will really enjoy. For one it offers vibrant display with very clear details making it looks like the pictures are ready to pop out of the screen, since this TV is curved you can expect to have a perfect watching experience since it gives you Consistent color and clarity from every angle.

Is the screen of your smart phone too small when watching a movie or playing COC? No worries as you can pair your LG Curved 4K OLED TV with your phone via WIFI so you can use your tv as an external monitor without the cable connections. Aside from this you can connect this tv directly to the internet and use the remote as your mouse.

It is without exaggeration that other TVs will look dull after seeing the LG OLED TV and of course great Display should come with great sounds; LG collaborated with Harman/kardon to come up with a great sound system for this great tv. The TV has a multi-channel sound effect that surrounds you from top to bottom, left and right, front and center for a perfect viewing experience.

This article talks only about the basic features the LG Curved 4K OLED TV. Want to  have a chance of  winning your own LG Smart TV and discovering the other great things LG TVs? Here is the best bet to experience LG Smart TVs.

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