Jollibee named Grand Champion at Dinagyang 2026 Mardi Gras Parade

Jollibee added another joyful win to Dinagyang as it was named Grand Champion at the 2026 Dinagyang Festival Mardi Gras Parade of Sponsors, one of the most awaited highlights of Iloilo’s iconic cultural celebration. Thousands of spectators cheered as the brand brought color, music, and high energy to the streets of Iloilo City.

Inspired by its well-loved Chickenjoy and Yumburger, Jollibee’s parade entry featured lively street dance performances by students of Iloilo National High School, blending festive choreography, vibrant costumes, and local cultural elements. Beyond the top honor, the brand also took home multiple special awards, celebrating not just creativity but its shared connection with the Ilonggo community.