Small businesses in Baguio are embracing cashless payments as the Panagbenga Festival draws thousands of visitors each year. Through digital tools from GCash, local merchants from sari sari stores to cafés are able to serve more customers and keep up with the surge in tourism during the celebration.
By introducing solutions such as QR payments and community based financial services, GCash helps many nano, micro, small, and medium enterprises strengthen their livelihoods while taking part in the city’s growing digital economy.
| MSMEs and consumers benefit from seamless cashless transactions at souvenir shops, fresh market goods, and general retail partners via GCash digital solutions |
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