EastWest Ageas Names Insurance Veteran Judith Baliton as New COO

In an industry where trust and customer experience matter most, insurance company EastWest Ageas is betting on experience. The company has appointed veteran insurance executive Judith Baliton as its new Chief Operating Officer, bringing over four decades of expertise in underwriting, claims, operations, and customer service.

For policyholders, this leadership move could mean faster, more efficient services and a stronger focus on improving the overall customer experience. With Judith Baliton at the helm of operations, EastWest Ageas aims to strengthen how it serves Filipinos while helping more families secure their financial future.

EastWest Ageas has tapped Judith Baliton, an insurance industry leader with over 40 years of experience across commercial operations, new business, claims, and underwriting, as its new Chief Operating Officer.

This appointment reflects EastWest Ageas’ commitment to strengthening its operations and customer experience through leaders who build efficient, high-performing organizations.

Having worked in the insurance industry at a young age, Judith steadily rose through the ranks, taking on key leadership positions across the industry. She previously served as Vice President and Chief Underwriter at Manulife Philippines before spending a decade as Chief Life Operations Officer at FWD Life Insurance.

Judith’s leadership philosophy centers on balance and transparency. She believes in setting clear expectations while helping teams understand how their work contributes to the organization’s broader goals. She also values an environment where feedback is welcomed, enabling continuous learning and improvement across the business.

“Insurance is about helping people protect themselves and their loved ones in the long run,” says Judith Baliton. “I look forward to working alongside our teams to strengthen our operations, continuously improve the customer experience, and help more Filipinos secure their financial future.”

As COO, Judith will focus on enhancing operational excellence, fostering a culture of collaboration and continuous improvement, and ensuring EastWest Ageas remains well positioned to meet the evolving needs of its policyholders.