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Coocaa is Reshaping the TV Industry through Partnership, AIoTV and Strong Growth

Just 1 week after its debut on Lazada Philippines, six months on Lazada Indonesia, and four months on Lazada Vietnam and Thailand, Coocaa has emerged as one of the eCommerce giant’s first Joint Business Partnership (JBP) brands for 2019. This strategic partnership is aiming to bring high-quality televisions and after-sale services to Philippines, by cutting out the middle-man and providing consumers with the best deals.

Coocaa Logo. Photo: www.facebook.com/CoocaaPhilippines
By tapping into the marketing, branding and sales solutions provided by Lazada’s industry-leading platform, Coocaa will focus on the market’s rising demand for smart-home devices in Southeast Asia, which has led to significant changes in the smart TV industry landscape. Coocaa is committed to continuing its innovation lead by focusing on Artificial Intelligence - Internet of Things – TV (AIoTV) and making them available at an affordable price. 

“Coocaa is gearing up to be the trend-setter and leader in Southeast Asia’s TV industry, especially in the Philippines. Within a very short time, we have been able to be recognised as one of Lazada’s JBP brands for 2019. Through this partnership, we will continue to fulfill the appetite for technological advancement at an affordable price,” said Rock Zhang, General Manager of  Southeast Asia Brand Business & Director of Global E-Commerce Overseas Department.

“The eCommerce space in Southeast Asia is growing rapidly, and we are proud to empower vibrant brands like Coocaa, who are embracing this opportunity to win new consumers in the region. Lazada is extremely committed to developing solutions that our brands and sellers can leverage on, to accelerate their growth into super eBusinesses. As we curate and create the best experiences for consumers, we want to build a sustainable marketing, sales and branding ecosystem that offers efficiencies and long-term value for our partners,” said Jing Yin, President, Lazada Group.

Coocaa 32-inch TV

As one of the few eCommerce-only technology brands, Coocaa’s online presence has been growing strongly and steadily. During the launch campaign, Coocaa emerged as the #1 best-selling TV brand, and #1 best-selling brand in Lazmall, in the Philippines. 

As part of the JBP, both Coocaa and Lazada Philippines will invest in e-commerce marketing solutions and innovations. Coocaa will also increase its investment in Lazada Philippines, by regularly launching exclusive marketing campaigns and exclusive products, to expand consumer outreach and stimulate high quality sales growth. 

Consumers will also be able to purchase a highly comprehensive and cutting-edge product portfolio from Coocaa’s LazMall flagship store, and enjoy top quality products and customer service.

By leveraging on Lazada’s vast logistics network and country-wide last mile delivery service, Coocaa expects to reach all households across the Philippines. This will potentially increase Coocaa’s market share, and enhance the company’s penetration rate in both rural and urban markets.

The strategic partnership is part of Coocaa’s ambition to redefine the industry landscape in the Philippines and Southeast Asia by introducing AIoTV for all homes in the Philippines, at an affordable price. Since 2018, Coocaa has allocated more spending in R&D, and is working with other tech companies, including Google and Baidu, to develop more AI products, to provide better entertainment options.

Coocaa 4-inch TV

The trend of TV in the Philippines has changed significantly, from analog TV, to smart TV, and now AIoTV that enable users to seamlessly connect to greater content. One of the key features of AIoTV is its role as the center of a household’s connected devices, making the TV set more than just an entertainment device. 

The launch of Coocaa’s 50S5G Android Smart TV has become the trailblazer for AIoTV – as it has been dubbed as one of the best in class affordable Android TV’s. In the next three years, Coocaa will be introducing more smart-home devices on Lazada.

This trend also corresponds to the growing smart home concept in the region. Asia-Pacific is expected to dominate the smart-home market by 2020, with a value of 13.7 billion USD and an estimated growth rate of 27%. This means consumers are demanding connectedness and intelligence as part of their lifestyle, and the TV will become the center of family entertainment and communication at home.


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