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Smart Padala strengthens leadership in Remittance, Angel Locsin latest brand ambassador

Since the recent launch and airing of its newest advertisement, Smart Padala, with Angel Locsin as its brand ambassador, is now a by-word in most Filipino household when it comes to money remittances.  Smart Padala, the remittance brand of PayMaya, further strengthen its leadership in the remittance service industry.

Angel Locsin is Smart Padala's 2016 Brand Ambassador

The new campaign aims to reinforce the brand message of Smart Padala which is PadaLapit.

It is estimated that on average, Filipinos take around 22 minutes to reach the nearest financial services touch point.  It also costs an average of P43 for a roundtrip fare (based on data from the first National Baseline Survey on Financial Inclusion released by the Bangko Sentral ng Pilipinas mid-2015).

With 15,000 Smart Padala centers nationwide, there is a Smart Padala center in almost every municipality so users need not have to travel, spend for the fare, and consume time just to send or receive money remittances.  Smart Padala makes home feel closer by sending the remittances of family breadwinners to their loved ones in the most accessible, convenient and secure manner.  These centers include the recently launched Smart Padala International flagship stores that enable Filipinos to receive the remittances of their loved ones abroad.

As Benjie Fernandez, co-COO of PayMaya Philippines and COO of Voyager Innovations said, “Since the brand was launched over ten years ago, Smart Padala has been enabling our countrymen to send and receive money anywhere in the country in a fast, easy, secure and affordable manner.  With this campaign, we reaffirm and strengthen this “PadaLapit” brand that has made us a fixture of Filipino life”.

Angel Locsin was chosen by Smart Padala as an ideal ambassador for the brand because she herself is known as a family-oriented celebrity and an advocate of various causes such as the Philippine Red Cross and women’s rights.  Angel Locsin on the other hand, is likewise proud to be chosen by Smart Padala as its ambassador because she believes that Smart Padala through its “PadaLapit” campaign will help greatly in bridging financial remittances of every working Filipinos to their families whether here or abroad.

On top of enabling money remittance, Smart Padala also fosters entrepreneurship in the community.

“The backbone of our business is our army of Smart Padala community partners.  Part of our mission is to help families and communities by providing micro-entrepreneurship opportunities.  Anyone can be our partner and open a Padala Center – all they need is a cellular phone, our basic business documentary requirements, and the driving passion to be of service,”  said Paolo Azzola, Managing Director and co-COO of PayMaya Philippines.

PadaLapit Lang with Smart Padala!  With 15,000 Padala Centers nationwide, sending money to loved ones anywhere in the country can be as simple as buying mobile load from a nearby sari-sari store.  To make mobile money more inclusive, Smart Padala launched last year its Pick-Up Anywhere Service, which allows users to send money to anyone, regardless of mobile network, to be redeemed at any Smart Padala Center nationwide.

It also launched promos such as Padalang PadaLow for lower customer service fees and incentives to Padala partners.

Smart Padala is truly a Filipino brand. It has made its mark not only as the global pioneer in mobile money but as an inclusive financial services enabler, making lives easier for the unconnected, unbanked and uncarded.  We are committed in bringing this vision of bridging the digital divide through relevant services such as Smart Padala,” said Orlando B. Vea, President and CEO at PayMaya Philippines.

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