2015 SAMSUNG S CARPET with the Samsung Galaxy Note5 and S6 Edge+ (A Night of Fashion & Inspiration)
Just
recently, Samsung unveiled the latest in mobile technology, that is, their
latest flagship in phablet devices, the Samsung
Galaxy Note5 & Galaxy S6 edge+. These latest devices highlight the fusion
between design and innovation which result in beauty with purpose.
Ushering
in the launch of this year’s most anticipated smartphones was the S CARPET: Fashion & Inspiration—Samsung
Electronics Philippines’ fashion-forward VIP event held at the SMX at SM Aura Premier. It was hosted by Samsung’s ambassador and
renowned celebrity Ms. Solenn Heusaff and graced
by some of the biggest names in fashion, design, entertainment, and arts who
were witnesses to another milestone in Samsung, and mobile technology history.
The
highlights of the evening were the Samsung
x FDCP fashion show showcasing stunning all-Filipino designer pieces, and
the awarding of the first-ever Samsung
Noteworthy & Edge Maker accolades
featuring Philippines’ fashion and art’s corps d’elite.
Inspired
by the spirit of pushing boundaries & driving innovation, Samsung once
again fused fashion & technology by putting the spotlight on their
established partnership with the Fashion
and Design Council of the Philippines (FDCP). The S CARPET event featured an
interactive digital fashion show that illustrated the combination of style and
technology, in support of Filipino artistry and creativity.
First to unveil during the event was the White Pearl
Collection by acclaimed designers Avel
Bacudio, James Reyes, Ivarluski Aseron, Vic Barba, Joey Samson,
and Anthony Nocom. They put tribute to Samsung Galaxy Note5’s all-new design by sketching their art with
the help of the all-powerful S Pen
right on the device. To the delight of the esteemed guests, a video of the sketched
designs were projected upon the white pieces as the models strutted down the
catwalk.
It
was then followed up by revered designers Jerome
Ang, Joel Escober, Ramon Esteban, Gerry Katigbak, Pablo
Cabahug, Kristel Yulo, Ronaldo Arnaldo, Happy Andrada, Hindy Tantoco,
and Noel Crisostomo who displayed
the Silver Titanium & Gold Platinum Collection, which mirrors the elegant
glass and metal finish of the Samsung
Galaxy S6 edge+.
Finally,
the group of Dong Omaga-Diaz, Frederick Peralta, JC Buendia, Jojie Lloren,
Randy Ortiz, and Albert Andrada showcased their own take
on the traditional terno as a fitting
finale to celebrate Filipino artistry and make a statement on how technology
can reinvent something traditional into something modern.
Thus,
Digs Dimagiba, Business Unit Head of
the IT & Mobile Division of Samsung Electronics Philippines, was quoted as
saying “Empowered by digital technology,
this generation is open to taking more risks, to push the boundaries of their
preconceived limits. A big part of that is because there are brands like
Samsung that empower consumers to do more by making it easier to capture,
create, and share cherished moments of note”.
Immediately
after the fashion show, and in celebration of Samsung’s commitment to drive
innovation that helps consumers do more, the brand recognized six
personalities: a truly noteworthy individual whose unmatched achievements are true
moments of note; as well the catalysts of this generation who dared to push
boundaries, and drive their passions to the edge. For these personalities, Samsung
Electronics Philippines presented the first-ever Samsung Noteworthy Award, and the first-ever Samsung Edge Maker Awards, respectively.
Setting
the standard for class, sophistication, and high fashion, Philippine Prince of Fashion Inno Sotto rightfully brings home the first-ever Samsung Noteworthy award.
With more than 30 years of creating magic in the fashion industry and being
every bride’s dream designer, his achievements extend beyond the local scene
ultimately making his mark in the ever competitive international fashion
landscape.
Moreover,
five outstanding recipients were given the first-ever Samsung Edge Maker Awards. First
on the list is multimedia personality Bianca
Gonzalez-Intal who is a household name when it comes to TV hosting. Truly a
woman of substance and diverse passions, she is Meg magazine’s editor-at-large,
a best-selling book author, and has also been a UNICEF supporter since 2007.
Next
is premier celebrity fashion stylist Liz
Uy. An ultimate fashion authority, she serves as Preview magazine’s
editor-at-large, and has a client roster that includes some of the country’s
top stars such as Kris Aquino, Bea Alonzo, and Anne Curtis.
Another
Samsung Edge Maker award recipient is top fashion photographer Xander Angeles. With an acclaimed portfolio
marked by edginess, sensuality, and irreverent display of light and color, he
is one of the country’s most sought-after photographers. He has also gone on a
personal mission to actively pursue running and healthy living.
Also
included on the list is award-winning actress Iza Calzado. Aside from her timeless beauty, Iza is known for her
prowess in acting which has won her awards from Gawad Urian and Guillermo
Mendoza Memorial Foundation Awards to name a few. This year, she went beyond
her TV & film career, with her successful stage debut via the musical “Sabel: Love and Passion.”
Last
but not the least is fashion journalist Ingrid
Chua- Go. A force of fashion, her blog Bag Hag Diaries has garnered
international following which spans across Europe and the United States –
ultimately leading her to work with coveted brands like Gucci, Dolce &
Gabbana, and Roberto Cavalli.
As Chad Sotelo, Head of Corporate
Marketing at Samsung Electronics Philippines, says: “Putting the spotlight on these notable individuals was a way for
Samsung to be true to its commitment of being enablers of consumers through
relentless innovation in mobile technology. The Samsung Noteworthy award is
given to an individual who has been able to create a lasting mark in his field by
being relentlessly driven to do more and ultimately achieve more. On the other
hand, the Samsung Edge Maker award is given to distinct individuals who are
known for pushing boundaries, and passionately honing their crafts to their finest.
Recognizing these individuals also paves the way for Samsung to continuously
innovate and empower different lifestyles through our mobile devices.”
With
Samsung, the line between fashion and technology blurs as it wonderfully merges
to bring about extraordinary innovations that cater to every individual who
dares to live big. Be daring and go for bigger things in life as the Samsung Galaxy Note5 and Galaxy S6 edge+ come to the Philippines
on September 5, 2015. Visit
www.nextisnow.ph to know more about Samsung’s latest phablet devices, and visit
the nearest Samsung Experience Store today.
No comments: