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Just a month after the introduction of the so-called Mobile World Congress’ Best Smartphone LG G3, comes the phenomenal and most ambitious smartphone ever, the LG G4.

LG G4 in Brown and Black Leather

The great and prestigious launch tagged as “See the Great, Feel the Great” which was recently held at The Theatre of Solaire Casino & Resort was hosted by Asia’s  Next Top Model mentor Joey Mead-King.  Also graced the occasion was an array of popular celebrities both in showbiz, sports and fashion world such names as Gwen Zamora, Aubrey Miles, Troy Montero, Anton Del Rosario, Mika Lagdameo-Martinez and more.

The LG G4 was even presented by the award-winning photographer Niccolo Cosme as he talked about his collaboration with LG through the CSR project entitled “See the Greatness in You”.

The LG G4 was designed with 16-megapixel camera to capture stunning images even under less than ideal lighting conditions.  The camera module features an industry-first wide F1.8 aperture lens that allows 80 percent more light to reach the sensor.  LG improved low-light performance even further with OIS 2.0, which doubles the performance of the OIS+ by expanding the range of image stabilization from one degree to two degrees on the X- and Y- axis and adding a third axis for the first time.

LG G4 Quantum Display
LG G4's Quantum Display compared to 2 leading smartphones' screens

Just like DSLRs, the LG G4’s Manual Mode allows experienced photographers to exercise more artistic expression by directly controlling the focus, shutter speed, ISO, exposure compensation and white balance for every shot.  Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details.

The advanced camera in the LG G4 is complemented by Color Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone. CSS improves color accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects.  And for selfies good enough to frame, LG included an industry-leading eight-megapixel front-facing camera for sharp, detailed portraits and group shots.

Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast.  This new display is calibrated for DCI (Digital Cinema Initiatives) standards for color expression, championed by top Hollywood studios.

With the LG G4, the higher quality display doesn’t come at the expense of battery life.  The G4 is equipped with a high-capacity 3,000 mAh removable battery, a rare feature in today’s high-end smartphones.

LG G4 Demo Units during the Launch in SOLAIRE
LG G4 Demo units plus G4 dummies showing the sophisticated back covers

As if those features are not yet enough, what makes the LG G4 luxuriously unique is its environmentally-friendly, genuine leather which is hand-crafted at the rear cover.  Other material options are pure Ceramic White with 3D patterns, artisan-forged Metallic Gray and lustrous Shiny Gold.  The LG G4 design is also defined by Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature.  More than just a design accent, Slim Arc offers more durability that a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand.

The LG G4 is now available in the Philippines in genuine leather (black, brown and red), ceramic white and metallic gray and shiny gold.  The ceramic and metallic variant retail for Php31,990 while the leather variant is Php32,990.

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