GCash connects Filipino values to global relevance at BrandCon PH 2025

As Filipino brands look for ways to stand out globally, one message from BrandCon PH 2025 was clear: real impact starts with knowing who we are. At the inaugural event led by The Business Manual, GCash shared how Filipino values like belongingness, progress, and bayanihan guide the way it builds solutions for everyday life.

For users, this means financial tools that feel personal and purposeful—from micro-loans designed for real daily needs to products grounded in culture and trust. By rooting innovation in what matters to Filipinos, GCash shows how local identity can fuel global relevance.

Shopee announces biggest brands sale of the year with the 10.10 Brands Festival

Look forward to mas mura brand deals up to 50% off, back-to-back Super Brand Days, and new brand ambassador at the 10.10 Brands Festival from October 1 to 12

Shopee is collaborating with the country’s leading brands to bring Filipinos bigger, better, and mas mura deals on brand favorites with the 10.10 Brands Festival. From October 1 to 12, official brand stores are working with Shopee to offer eager shoppers 50% off brand deals, 15% off daily discounts, and free shipping vouchers with no minimum spend.

Protect your family against germs and viruses with these household products available now on Shopee

Keeping your family safe against viruses and germs is not always dependent on the food you eat or the vitamins you take. It's also about making sure that your surroundings or the clothes you wear are clean and germ-free.

Unilever and Shopee partner for a Cleaner Future with "Linis Pilipinas" campaign

Working toward a cleaner future does not happen overnight. It is a joint, continuous effort, involving partners and communities, meaningful initiatives, and everyone’s individual steps.

How Parents and Working Professionals can support Unilever x Shopee Linis Pilipinas campaign!

Unilever and Shopee have linked arms to achieve a cleaner future by launching the Linis Pilipinas campaign! This environmental movement aims for a better and brighter future for us and to the young ones. Enjoy life to the fullest, shop til you drop but give back by helping save the environment in return. 

Shopee Supports Eco-Friendly Brands in Time for Earth Day

Every year, people celebrate Earth Day to raise global awareness and inspire millions of individuals to take action to protect the environment. As part of the international efforts to drive action among the community, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launched Shop Green to encourage Filipinos to support sustainable products through Shop Green, an online sale from April 19 to 25. 

Shopee Strengthens Supports for Brands to Reach Millions of Online Customers with 10.10 Brands Festival

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues its strong support for brands with the 10.10 Brands Festival. As more businesses explore the potential of e-commerce during the pandemic, Shopee is committed to providing the optimal environment to help brands of all sizes launch, scale, and succeed online. 

Three leading brands share how they utilize Shopee’s robust suite of marketing and operational solutions, including in-app features and big campaigns to accelerate their business growth online.

Unilever realized the potential of Shopee’s in-app features with its Beauty That Cares Campaign last August. Through ShopeeLive, Unilever spread awareness for its advocacy to help small and local businesses affected by the pandemic. Unilever also uses other Shopee in-app features like Flash Deals and marketing solutions to reach a wider audience and build a seamless and shopping experience for their consumers. 

Jackie Mañago, Digital Commerce Marketing Manager at Unilever, said, “With the recent health crisis, we saw how consumer priorities have shifted and had to re-think the brand experience and find new ways to engage consumers. Thanks to our solid partnership with Shopee, we quickly adapted, strengthened our presence, and continuously served our shoppers amidst the pandemic.”

Despite the limitation of selling channels during the pandemic, Realme routed its focus on e-commerce and gave more importance to offering affordable devices for communication, e-schooling, and work at home with Shopee. Realme was also able to amplify its exposure and increase its sales by using Shopee’s marketing services like ShopeeLive, banners, and campaigns.

Eason de Guzman, Marketing Lead at Realme Philippines, said, “Through ShopeeLive, banners, and the famous Gadget Zone, we have been able to maximize our exposure and provide the best offers in our exclusive launches. Their platform creates a positive and inviting atmosphere, encouraging brands to participate in their campaigns. Since our partnership with Shopee began, we have seen stronger sales, whether it's a launch or sustaining.”

Since the start of the quarantine period last March, Alaska has been working closely with Shopee to boost their brand presence online. Alaska took advantage of Shopee’s highly visible in-app spots such as the flash deals section, marketing tools, and big campaigns to promote their products. With Shopee, Alaska saw 10x growth compared to last year.  

Marx Benedict So, Digital E-Commerce Manager for Alaska Milk Corporation, said, “Data and media are the lifelines of e-commerce. Thanks to Shopee, we can check which of our ads and products perform well using the marketing tool. Segment buys also play a crucial role, especially if there will be an upcoming campaign as these can increase awareness and convert consumers who are not yet exposed to the brand.”

Martin Yu, Associate Director at Shopee Philippines, said, “At Shopee, brands form the backbone of our business. We have built a strong record of helping brands overcome business challenges and shift to online seamlessly with our strong ecosystem of solutions. We launched the 10.10 Brands Festival, the region's biggest online shopping event for brands, to provide brands the needed visibility to further scale their business online. We have also expanded our offerings to help our brand partners find success online, and we will continue to do so to support and empower brands to capture immense growth opportunities in the Philippines.” 

Shopee 10.10 Brands Festival

Shopee 10.10 Brands Festival will run from September 24 to October 10, 2020. It will feature exciting promos like free shipping with ₱0 minimum spend, daily cash backs, and bigger discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 50% off on leading brands, win exciting prizes via in-app games and many more. 

Users can also look forward to fantastic deals from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, MamyPoko, Nestle, RB Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott.

Additionally, leading brands such as Alaska, Realme, MetroSunnies, Garnier, Colgate Palmolive, Mikana, Shigetsu, Organic Skin, Inspi, Organic Official, Crown, and ACE will offer awesome deals and discounts.

Shopee 10.10 Play & Win TV Special on Wowowin

 

Also, Shopee fans can expect fun games, exciting entertainment, and fantastic brand deals during Shopee’s 10.10 Play & Win TV Special on Wowowin happening on October 10 at 10:00 AM. Viewers can catch performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus, users also have the chance to win up to ₱7 million worth of prizes. 

For more information on the Shopee 10.10 Brands Festival, please visit https://shopee.ph/m/10-10-1

Download the Shopee app for free via the App Store or Google Play.