Johnson Health Tech Commercial Philippines, Inc. for Taiwan Excellence 2016

JOHNSON HEALTH TECH INC., is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including:  Matrix, Vision and Horizon.  Our company manufactures a wide assortment of powerful brands of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment.  In addition to its manufacturing and distribution strength, JHT is a listed company in the Taiwan Stock Exchange.  It is also the world’s largest specialty fitness retailer with more than 230 retail stores, with 24 wholly-owned subsidiaries, spanning 5 continents and over 60 distributors globally.  JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wisconsin, USA.

“And here in the Philippines, JHT, or as we prefer to be called JOHNSON HEALTH TECH COMMERCIAL PHILIPPINES, INC. is truly proud to be part of the Taiwan Excellence series of trade shows as it would help companies like ours create brand awareness and increase consumer preference of Taiwanese products and technology, thereby increasing sales and expanding the sales base in the region.  We are very thankful that TAITRA continuously produces these type of trade shows as it serves as the perfect platform for value-added promotion through cross-platform media-links and a series of integrated marketing events that include the trade shows or exhibits, experiental marketing, publicity, advertising, and social media marketing and many more,” says JHT Commercial Philippines, Inc.’s Managing Director, Mr. Katsuya Ito.  He added, “Further, as we plant our roots here in Manila Philippines, we aim to promote the awareness towards a healthier lifestyle through active sports and exercise.  We have a large product line-up that targets each and every individual aiming to live a better and healthier life.”

Come and catch the Taiwan Excellence series of mall trade shows on July 8-10, 2016 at the SM Mall of Asia in Pasay City,  August 19-21 at the Trinoma Mall in Quezon City, and last but not least on October 21-23, 2016 at the Market! Market! in Taguig City.

Be part of our journey as we strive to become the best, largest and happiest fitness company in the world.

For more information, kindly visit www.johnsonfitness.com.

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Taiwan Excellence 2016 strengthens brand awareness in the Philippines

The Taiwan government project also known as “Taiwan Excellence” recently held its 3rd year campaign in the Philippines. It was heralded at the Ballroom 2 of Fairmont Hotel in Makati and attended by reputable CEOs, Directors and Board Members both from Taiwan and Philippines. Taiwan continuously reinforces its importance as the Philippines’ trading partner. According to 2015 Philippine Statistics Authority data, Taiwan is the 4th top import country (with 5.2 billion USD imports) and the 9th top export country (with 2.2 billion USD exports) in the world. With this, Taiwan Excellence campaign, which is organized by Bureau of Foreign Trade (BOFT) of Taiwan government and implemented by Taiwan External Trade Development Council (TAITRA), is again rolling out for the third time in the Philippines to further strengthen trading ties between the two countries.

Taiwan Excellence, the symbol of superiority of products from Taiwan, will have more exciting and more comprehensive activities in 2016. Through experiential activities to be staged throughout the year, TAITRA aims to let Filipino consumers experience how they can enhance their lives and create a truly “Excellent Lifestyle.”

Over the years, Taiwan Excellence activities have brought Filipinos closer to Taiwanese products. These innovative and high quality products have seen greater acceptance in the market and have become an integral part of the Filipino lifestyle – from appliances that provide convenience in managing households, gadgets that complement hectic schedules, and equipment that makes committing to a healthy goal easier.

For this year, Taiwan Excellence will introduce its latest product line-up, all of which capture Taiwan brands’ features that have gained global recognition for their distinct quality and sheer excellence. Some brands include ACER, ASUS, MSI and PX for Information and Communications Technology products; Tatung, Sakura, and Caesar for Household Goods; and Johnson, Pacific and KYMCO for Sports and Leisure products.

“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.

Among the activities slated for 2016 are Taiwan Excellence Experiencing Zones scheduled on June 3 to 5 in SM Megamall, July 8 to 10 in SM Mall of Asia, August 19 to 21 in TriNoma, and October 21 to 23 in Market! Market!. Visit www.taiwanexcellence.ph for more details.

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