LG Electronics Brings its Heritage of Customer-Centric Innovation to Times Square

🌎 LG takes its home appliance story to New York’s Times Square! The global tech brand kicked off its new heritage campaign, “Life Asks, LG Answers,” with a film screening in one of the world’s most recognizable public spaces, spotlighting how everyday needs have inspired innovations like the LG InstaView refrigerator and TWINWash washing machine.

The campaign will roll out globally through short videos and customer stories, while looking ahead to how AI appliances and home robotics could shape the future of living. It’s a look at how decades of innovation begin with something simple: answering the needs of everyday life.

LG the 25th most trusted brand in the world, according to survey

LG Electronics celebrates another triumph as it captures the 25th position in “The 2018 Harris Poll Reputation Quotient® Rankings,” showcasing its premier positioning in the market as a highly reputable brand that is loved and trusted by global consumers. This recognition complements LG’s continued quest for developing ground-breaking innovations and a strong connection with its consumers in the Philippines and all over the world.

LG Electronics, SM Supermalls team up to bring global brands & “Innovation for a Better Life” to Filipinos

During a recent event at SM Mall of Asia, industry leaders SM Supermalls and LG Electronics announced their partnership which aims to bring Filipinos closer to the world’s best brands in select malls nationwide. Unveiling SM’s Home of Global Brands campaign, LG reintroduced its premium product line to the Philippine market through its “Innovation for a Better Life” exhibit.