Empowering MSMEs with GCash! As a key partner in the digital economy, GCash provides quick access to cash, business loans, and digital tools to help MSMEs thrive.
During the National MSME Summit 2024, organized by the Department of Trade and Industry (DTI), GCash showcased its services like GCredit and GLoans which were highlighted for their significant impact on financial inclusion
Over the last few years, the e-commerce industry has rapidly evolved into a vast ecosystem that enables mutual value creation, collaboration, and communication between consumers and sellers. Southeast Asia holds the highest e-commerce sales growth projection in the world, and is expected to continue growing. In the Philippines, the Department of Trade and Industry (DTI) has set a goal to increase e-commerce revenue to $24.2 billion. Given this, more local and international brands are recognizing the need to grow their businesses online.
Recognizing the need to grow businesses online and meet the changing needs of Filipinos, Shopee aims to equip brands with the necessary tools and features to grow their online presence. Through various platform features, initiatives, and campaigns, brands are able to create awareness with new customers, strengthen relations with existing ones, and drive innovation to enhance the overall online shopping experience.
The e-commerce ecosystem enables brands to increase their brand awareness to grow their customer base. They are able to reach new customers without the limitations of geographical borders. For Gaabor, a German home appliances brand entering the Philippine market for the first time, establishing their online presence with Filipinos was their main priority. With Shopee’s different initiatives, they were able to cement their reputation and establish their trust with Filipinos. Since their launch on the platform just over a year ago, Gaabor has become one of Shopee’s leading home appliance brands by actively participating in Shopee’s monthly Double Day campaigns, Super Brand Days, and Brand Spotlights.
“As a new player in the Philippine market, we knew that we needed all the support that we could get to establish Gaabor’s presence nationwide. With Shopee’s various initiatives, we’ve been able to expand our reach and cement our reputation as a trusted brand among Filipinos. From our humble launch just over a year ago, Gaabor has quickly become a top pick on Shopee,” shared Jenny Liu, CEO at Gaabor Philippines.
For brands that already have an established presence in the Philippine market, their challenge is to strengthen and sustain their relationship with their customers. As e-commerce provides vast opportunities for innovation, brands are able to discover new ways to enhance their customers’ experience. Together, Shopee and L’Oreal Philippines revolutionized the experience of shopping for beauty and skincare products online through the launch of the SkinCam. This Shopee-exclusive AI-enabled skincare diagnostics tool identifies different areas for improvement on one’s skin and recommends a skincare routine complete with products to address each concern.
Bea Morales, Online Brand Manager at L’Oréal Philippines, shared, “Introducing SkinCam together with Shopee has enabled us to work through the many challenges that Filipinos face when shopping for beauty and skincare products online. With the use of the SkinCam on Shopee’s platform, we are able to meet the needs of our customers by providing them with a personal, simplified, and accurate online shopping experience.”
With e-commerce, brands have access to a wide variety of in-app tools and features to help them achieve their goals. For Promil, a trusted milk brand among Filipino parents, the challenge was to explore new ways to create value for their customers. Shopee has enabled Promil to offer customers a rewarding online shopping experience with their exclusive brand membership program on the platform, where customers can enjoy perks such as earning points with every purchase, redeeming exclusive vouchers, and using earned points to claim special gifts.
“Promil’s Brand Membership program on Shopee has enabled us to expand our reach and nurture our relationships with new and existing customers. Through exclusive perks and benefits, we are able to provide our shoppers with greater value for an even more rewarding online shopping experience,” shared Christine Alvarez, Customer Manager at Promil.
Martin Yu, Director at Shopee Philippines, shared “We are incredibly humbled by the trust and support that we receive from our brand partners. At Shopee, we continuously maximize our platform for brands to discover new growth opportunities in the e-commerce ecosystem. Together with our brand partners, we will continue to provide Filipinos across the country with easy, convenient, and reliable access to their everyday needs.”
Each aspect of the e-commerce ecosystem works toward propelling businesses to grow in the online space. Platforms like Shopee enable brands and aspiring entrepreneurs to maximize their reach and engagement by customizing the shopping experience to meet the needs of Filipino customers. Gaabor, L’Oréal Philippines, and Promil are just some of the many brands that have found success when they ventured into e-commerce with Shopee.
If you want to grow your business online and enjoy the numerous benefits of e-commerce, start your online selling journey with Shopee today. Download the Shopee app for free via the App Store or Google Play.
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launched its third ASEAN Online Sale Day in partnership with the Department of Trade and Industry (DTI) and the Bureau of International Trade Relations (BITR) last August 8 to 10. This annual sale celebrated the 55th founding anniversary of the Association of Southeast Asian Nations (ASEAN) by showcasing different local and regional products on Shopee’s platform. Over the last three years, the ASEAN Online Sale has consistently offered users a wide range of quality products from across the region to offer users an enjoyable online shopping experience.
While MSMEs still comprise the majority of registered businesses in the country, a survey conducted by the Department of Trade & Industry (DTI) - Ecommerce Office in September 2020 showed that 73% of MSMES still require assistance in digitizing their operations. Shopee remains committed to help MSMEs transition to digital easily and seamlessly as it once again partners with the DTI to launch the #TatakPinoy Virtual Trade Fair from March 18-24. This initiative is in line with Shopee’s goal to provide local MSMEs with the support that they need to grow their businesses online.
Through the week-long virtual trade fair, Shopee users will be able to discover and purchase Filipino-made essentials from a variety of shops ranging from snack food, health & beauty, groceries & pet stores, fashion, and more, at discounted rates. This year’s #TatakPinoy Virtual Trade Fair will feature a diverse range of local sellers from Luzon, Visayas, and Mindanao. This is among Shopee’s many initiatives to empower local businesses to shift online and encourage users to support them. Alongside these virtual trade fairs, sellers are also provided with different marketing tools, training, and initiatives to help them maximize their businesses’ growth on the platform such as Shopee University Summit, where local MSMEs can learn ways to drive their business growth from industry speakers and leaders.
The virtual trade fair will also feature products from beloved Filipino brands such as Splash Personal Care, Zenutrients, Go Natural, Ever Bilena, San Miguel Foods, EQ, Lifeline Clothing, Sweetbaby, and Tala by Kyla.
DTI’s Bureau of Domestic Trade Promotion Director Marievic Bonoan says, “Being able to provide our local MSMEs with opportunities for growth and development is one of our top priorities at the DTI. We understand the important role e-commerce platforms, like Shopee, play in creating a seamless digital transition for MSMEs. Through initiatives like the #TatakPinoy Virtual Trade Fair, we believe that we can help these businesses maximize their full potential and make the digital transition smoother.”
Shopee Philippines Director Martin Yu says, “Supporting MSMEs is at the very core of what we do. We are deeply committed to creating more opportunities to help our local businesses adapt and thrive in the e-commerce industry through initiatives like our #TatakPinoy Virtual Trade Fair. We look forward to this opportunity to once again help our sellers in their e-commerce journey, and also allow our users to support these community-owned businesses.”
Aside from the wide range of products available at the #TatakPinoy Virtual Trade Fair, Shopee users will also be also enjoy ShopeePay vouchers for 20% off with a minimum purchase of Php 300, valid on all #TatakPinoy: Virtual Trade Fair items this March 18-24.
For more information about the #TatakPinoy: Virtual Trade Fair, visit https://shopee.ph/m/tatakpinoy2022.
Despite operational challenges, strict lockdowns caused by the COVID-19 pandemic strengthened the Philippines’ digital economy performance in the past year. According to the e-Conomy SEA 2021 Report, the country is expected to have a 93% year-on-year surge in gross merchandise volume (GMV).
Go Lokal! is a flagship program of the Department of Trade and Industry (DTI) that aims to help the country's micro, small and medium enterprises (MSMEs) make their products more accessible to new markets. It is a marketing platform that promotes the incubation and mainstreaming of MSME products and is provided for free by the DTI and its retail partners. The program supports a wide range of manufacturing sectors including food and beverage, lifestyle, fashion, home décor, and health and wellness and showcases unique and quality products with compelling stories on the Filipino’s craftsmanship and ingenuity.
Shopee launches Shopee Thursdays with the Department of Trade and Industry to Help MSMEs Thrive in the E-commerce Space. Aspiring entrepreneurs can learn how to maximize the potential of e-commerce through Shopee online masterclasses.
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