The first-ever CommsForward 2025, organized by Citrine One Group, wrapped up successfully at Aloft KL Sentral, gathering over 250 top communicators across Southeast Asia.
Held from July 2–3, the two-day conference explored how AI is reshaping public relations — not by replacing communicators, but by empowering them. From AI-powered media monitoring and chatbots to ethical concerns and human-AI synergy, thought leaders like Ana Pista (Ardent Communications / AI Centre of Excellence), Ivlynn Yap, and more unpacked the evolving skillsets and responsibilities of modern communicators.
The key message? AI may bring scale and speed, but human insight, ethics, and empathy remain irreplaceable.
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