MLBB x Jollibee Collab Is Live: Get the Exclusive Emote and Jump Back Into the Game

Gaming nights and Jollibee cravings are already a familiar combo for many Filipinos. Now, that shared experience officially levels up as MOONTON Games' Mobile Legends: Bang Bang teams up with Jollibee in a landmark collaboration that feels familiar and exciting at the same time.

For longtime players and even those who stepped away from the game, this crossover hits differently. It is not just another in-game drop. It is a cultural moment that blends one of the country’s biggest games with a brand that already lives in everyday Filipino routines.

A collab made for Pinoy gamers

At the center of the partnership is a Jollibee-exclusive MLBB Battle Emote, now rolling out to players. Inspired by Jollibee’s signature joy and expressive personality, the emote adds a fun and relatable layer to every match.

Whether you are celebrating a clutch win, teasing your friends, or just vibing in-game, it brings a familiar Filipino energy into the battlefield. It is simple, but it lands because it feels personal.

And for players who have taken a break from MLBB, this is the kind of update that sparks curiosity again. It gives you a reason to log back in, squad up, and experience something new that still feels close to home.

More than hype, it is a lifestyle crossover

As MLBB marks its 10th year, the collaboration highlights how the game has evolved beyond competition. It has become a daily habit, a bonding activity, and for many, a digital tambayan.

Bringing Jollibee into that space strengthens that connection. From after school matches to late night rank games paired with your favorite meals, the lines between gameplay and real life are starting to blend in a way that feels natural.

"We feel a deep, personal connection to Jollibee's warmth and spirit, an icon that sparks smiles, family hugs, and the comfort of home, whether you're in Manila or thousands of miles away. Jollibee's celebration of togetherness mirrors what we strive for in Mobile Legends: Bang Bang, moments of joy, friendship, and fierce pride shared across living rooms. We pour our hearts into crafting thrilling experiences that bring generations and neighborhoods together, and partnering with Jollibee lets us amplify that Pinoy pride to the world, a taste of home on every table, and Filipino MLBB gamers."

- Kevin Acuña, Head of Game Publishing Business Development and Partnership, Philippines, at MOONTON Games,

"This is the first time Jollibee is entering the game. Through our partnership with Mobile Legends: Bang Bang, Jollibee is now present in the gaming space where players already spend their time, adding more moments of joy, connection, and celebration while they play."

- Dorothy Ching, Vice President for Marketing of Jollibee Philippines.

The Jollibee emote in MLBB is just the beginning. The collaboration will roll out more activations that connect in-game experiences with real world participation. That means more surprises, possible rewards, and interactive moments that go beyond your screen.

For fans of both MLBB and Jollibee, this is shaping up to be more than a campaign. It is an experience that taps into how Filipinos actually live, play, and connect.

And if you have ever played a match while eating Chickenjoy, you already know why this collab just works.

This crossover arrives at a time when players are constantly looking for fresh reasons to stay engaged. Instead of focusing purely on competition, MLBB leans into culture and community, making the experience feel more alive and relatable.

For returning players, it is a reminder of why the game became a favorite in the first place. For active players, it adds a new layer of fun and identity to every match.

Stay tuned for more announcements across MLBB’s official channels on Facebook, Instagram, TikTok, X, and YouTube. You can download Mobile Legends: Bang Bang on the App Store and Play Store and jump back into the action.