Epson Partners with Filipino Designer to Transform Cultural Heritage into Wearable Art

What happens when Filipino heritage meets modern printing tech? Urban Label by Maria & Co teams up with Epson Philippines to prove that fashion storytelling can evolve without losing its roots. Their latest textile collection blends cultural inspiration with digital precision, showing how technology can elevate design without overpowering tradition.

At the heart of the collaboration is Epson’s digital textile printing, which allows designers to translate intricate ideas onto fabric with clarity, consistency, and less waste. It’s a glimpse into how trusted tech is quietly reshaping Filipino fashion — making creativity more flexible, more intentional, and more sustainable.

Urban Label by Maria & Co has joined forces with Epson Philippines Corporation (EPC) to unveil a textile collection that honors Filipino cultural heritage while embracing modern design tools and mindful production practices.

This collaboration was made possible with the support of ES Print Media, Inc., which played a key role in connecting Epson with designer Beatriz Nicole Benadera—helping bring this culturally rooted collection to life. 

 

The collaboration centers on the Waling-Waling, celebrated as the Queen of Philippine Flowers and a symbol of resilience and beauty in Filipino culture. Known for its vibrant petals and intricate form, the Waling-Waling has long been admired in art and design. In this collection, it becomes the focal point of garments that merge tradition with contemporary aesthetics. 

 

Designer Beatriz Nicole Benadera drew inspiration from Filipino identity across Luzon, Visayas, and Mindanao, using textiles as the primary canvas for storytelling. Instead of relying on embellishments, the designs emphasize fabric as the heart of each piece, allowing prints, color, and placement to define the silhouette. 

To bring these ideas to life, Epson’s SureColor SC-F9430H digital textile printer played a pivotal role. The technology enabled original photographic references of the Waling-Waling to be translated into vivid, precise prints that align seamlessly with garment structures. Large-scale panels were produced in single outputs, preserving intricate details and ensuring visual continuity across flowing silhouettes. 

 

Epson’s decades-long legacy in precision printing underscores its reputation for reliability and innovation. Beyond technical excellence, digital textile printing offers designers flexibility and control, supporting a more thoughtful approach to production. By enabling on-demand printing, the process helps reduce excess materials and encourages responsible design practices—an important consideration in today’s fashion landscape. 

 

“Working with Epson completely changed my creative process,” said Benadera. “It allowed textile design to become part of each garment and shifted my approach from designing around limitations to designing with confidence.” 

For Epson, this partnership reflects how trusted technology can bridge tradition and modernity. “Epson has decades of experience in precision printing,” said Masako Kusama, Director and President of EPC. “Our solutions help designers execute ideas with clarity while supporting mindful production.” 

 

The collection signals a new chapter for Filipino fashion—where cultural storytelling meets contemporary tools to create pieces that are both rooted in our heritage and forward-looking. More information on Epson’s professional textile printing solutions is available at www.epson.com.ph.