RedDoorz Leads Industry Discussion to Battle COVID-19

RedDoorz leads Industry Discussion on Hospitality’s Strategic Solutions to Battle COVID-19. The recent industry roundtable led by RedDoorz together with the Department of Tourism (DOT), presents how they follow safety measures and taking advantage of available technology as the hotel industry try to keep afloat from the effects of this pandemic. This promotes the importance of working hand-in-hand with different government agencies and industry stakeholders to continuously operate during a pandemic, like COVID-19.

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The COVID-19 pandemic has pressed pause on the global travel industry and has led to an unprecedented decline for the hotel and accommodations sector in all parts of the world, including the Philippines. RedDoorz, Southeast Asia’s fastest-growing, technology-based hotel management brand, is taking the lead to jumpstart discussions with other industry experts and hoteliers in a bid to offer quick solutions and bounce back from COVID-19’s aftereffects.

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The recent roundtable discussion organized by RedDoorz entitled “Recovery Strategies of the Hospitality Industry Amidst the Uncertainty of COVID-19” brought together spokespersons from the Department of Tourism (DOT) and Bureau of Quarantine (BOQ) to explore how providing quality stays and implementing safety measures attract customers to their facilities despite the seismic rupture of the pandemic. 

“With the strong support of our tourism stakeholders, especially for RedDoorz and the rest of the hospitality sector, our seal of accreditation represents more certified quality businesses in the country and the international space. Hotels can now easily achieve this and further ensure Filipinos’ safety, comfort, and convenience even after this pandemic as we intend to institute the new digital accreditation system from here on,” said Dir. Virgilio Maguigad, Director for the Tourism Standards and Regulation, DOT.

The hotel brand has followed crucial requirements to keep their hotels open and has refocused on assisting their partner hotels in securing accreditations and implementing a set of robust cleanliness, hygiene, and sanitation protocols through the HygienePass Certification Programme. The said programme even supported several partners to be BOQ-approved hotels. 

Miguel Capistrano III, RedDoorz’s Country Manager for the Philippines mentioned, “The acquisition of 130+ DOT accreditations and 150+ HygienePass certified hotels paved the way for us to keep a stable demand. It provided us up to 40% average range of occupancy rate and allowed the firm to safely serve more than 176,000 Filipinos around the Philippines.”

As digitalization plays a vital role in the hotel’s daily operations, RedDoorz also fronted its extensive technology systems as an important operational tool to optimize pricing and drive revenue and occupancy based on demand. RedDoorz partner Michelle Ong, and The Henry Hotels and Resorts’ Chief Operating Officer (COO) August Samala, also joined in the roundtable to give their testimony on the benefits of leveraging technology for hotel businesses’ operations and redefine Filipinos’ hospitality experiences.

“RedDoorz and The Henry Hotels & Resorts both have allotted efforts in providing quality and safer stays in different cities, whether it may be for quarantine, isolation, or leisure purposes. It’s even more interesting to know how new hotel technologies like theirs enhances the industry’s game from the current situation. We commend their team for unifying us as these are challenging times for everyone,” said Samala.

With RedDoorz anchoring on risk-free travels, working hand-in-hand with the different industry stakeholders is one of their most important facets to speed up the industry’s recovery following the aftermath of COVID-19. RedDoorz hopes to play a key role in the industry for boosting Filipinos' confidence to travel domestically due to the presence of the accredited, safe, and tech-enabled hotels across the country.