If there’s anything 2020 has taught us, it’s that sometimes we just need to see things with a fresh perspective. While embracing a new normal, people at home -- in the Philippines and throughout the world -- began trying new things. Suddenly, friends became bakers. Some turned into barbers and beauticians. Others, gardeners. And let’s not forget the Tik-Tokers!
From new discoveries that help people become better versions of themselves, or honing in on skills that can be used to contribute/help other people, Heineken celebrates all the new experiences (or creative skills) people have gained from living under lockdown. There’s always something worth celebrating in life.
Unforgettable in its iconic green bottle with a red star, Heineken is a world-class, premium quality beer brand, beloved for its refreshingly balanced taste. True to its open-minded, cosmopolitan, and witty personality, Heineken has been inviting the Gen Zs and the Millennials of the world to take on a new approach to life. Life has made us all slow down a bit, take a step back, find new ways to connect, and see things through a fresh perspective (even when things are not so favorable). It all comes down to what you make of it, and sometimes all it takes is a fresh perspective to create a #FreshExperience.
Although we do things in isolation, sharing our experiences with friends and family makes them even better. The #freshexperience campaign inspired a lot of social media influencers to share their stories.
Check out these five coping mechanisms they shared with us:
1. Staying committed to fitness
2. Being passionate and pursuing one’s passion
Passionate people are ones who always thrive. They enjoy what they do and nothing can rain on their parade. Most passionate people find purpose because they like what they do.
Kerwin King says you might be feeling stuck at home right now, but he’s learned there’s always a fresh experience waiting to be discovered. He’s been keeping busy, inseparable from his gadgets, plants and his adorable fluffy cat. From photography to creating digital art, singing and even plant parenting -- he's got his hands full, keeping busy with his favorite and newly discovered hobbies almost every single day. He has recently found time to reconnect with two of his old passions: collecting comic books and vinyl records! He won us over with the photo he posted of him finishing reading a comic book in one sitting, while listening to one of his favorite artists and enjoying a Heineken. What a refreshing way to spend time at home!
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