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Samsung partners with the United Architects of the Philippines to reimagine the future work space

Traditional office setups are slowly becoming a thing of the past as more businesses become more creative and flexible. In this time and age, function and design are brought together to provide convenience and foster collaboration among professionals.


Samsung understands how technology can reshape work spaces and redefine ways of working. This is what they had in mind, with their latest innovation in air conditioning, the Samsung 360 Cassette. It is the world’s first true circular cassette, which can seamlessly blend with any interior space. It also features a unique bladeless design to provide cold-draft free air conditioning. This reduces hot and cold spots providing users with ultimate comfort.

ArchiFuture Grand Winner - Office Category by Camille Ann Ponciano

To showcase this state-of-the-art product further and the talents of Filipino architects, Samsung partnered with United Architects of the Philippines (UAP) District B3, the integrated and accredited organization for industry professionals. The collaboration yielded ArchiFuture, a design competition that challenges participants to reimagine a future workplace with the use of Samsung 360 cassette. One of the main criteria is to highlight Samsung 360 Cassette’s modern design and superior performance in terms of cooling and energy efficiency.

Divided into two categories (office lobby and restaurant), the competition demonstrated how the Samsung 360 Cassette can be applied to work in different design concepts. Camille Ann Ponciano won for the office lobby category while Luis Albert De Jesus took home the gold for restaurant.

ArchiFuture Grand Winner - Restaurant Category by Luis Albert De Jesus

“A modern workplace no longer sacrifices comfort for formality. Living in a tropical country, it’s important to achieve proper cooling, natural ventilation and light. When I saw the 360 Cassette, I was amazed at how sleek it was designed, especially with the black series,” Ponciano says. “It has been hard to find cassette-type ACs that can easily be incorporated into our designs.”

Comfort is the main priority especially when designing communal spaces like dining and office areas, says restaurant category winner De Jesus. “The idea of the design revolves around the ability of the 360 Cassette to provide a wider coverage of cooling as compared to the traditional cassette-type AC. With this advantage, I was able to provide partitions within the dining area as well as visual and sound privacy among the diners without compromising cooling levels. The 360 Cassette’s cold-draft free cooling also provides a wider variety of seating options. Redefining ceiling design with its innovative circular model, it can be installed in a corporate setting as well as in an expressive environment, due to its appearance.” 

Through this partnership, Samsung reaches more businesses and organizations, aiding them in maximizing technology for workplace productivity. The brand is in its continuous pursuit of engineering solutions that will have an impact on consumers. For more information on the Samsung 360 Cassette and other system air conditioners, visit https://www.samsung.com/ph/air-conditioners/

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