Pru Life UK agent ambassadors champion investment and financial education

To further strengthen the capability and customer service quality of its agency force, British life insurer Pru Life UK has selected 10 PRU agents, or the first batch of its IMLinkEd Ambassadors, to champion financial and investment education among its policyholders and fellow agents.


The 10 Ambassadors embarked on a learning roadshow for a deeper appreciation and understanding of the Philippines’ two main financial markets regulators, the Philippine Stock Exchange and the Economic and Financial Literacy Center of the Bangko Sentral ng Pilipinas.

The Ambassadors visited the Philippine Stock Exchange to acquire first-hand knowledge about investing in stocks and observed the operations at the trading floor. They also spent a day at the Economic and Financial Literacy Center, where they were given an overview about the central bank’s operations, as well as a visual walkthrough of the evolution of the country’s financial system at the Money Museum.  

The IMLinkEd Ambassador Program is part Pru Life UK’s ongoing efforts to support its insurance agents in helping Filipinos achieve their financial goals through the company’s comprehensive range of financial solutions.

Established in 1996, Pru Life UK is the pioneer of insuravest or investment-linked life insurance products and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the Philippines. Since its establishment, Pru Life UK has emerged as one of the top five life insurers in the country. The company has a footprint of over 130 branches across the Philippines and the country’s biggest life agency force comprising more than 20,000 licensed agents. 

Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.