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AVEL BACUDIO and MATTEO GUIDICELLI team up for a limited edition jeans line via SHOPEE

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has recently kicked-off its Shopee Celebrity Club which featured a collection of curated products by most sought-after celebrities which include brand ambassador Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and more.

The excitement has intensified when Shopee also featured the launch of the highly anticipated apparel label Avel x Matteo by Filipino designer Avel Bacudio and actor Matteo Guidicelli.  The denim brand is exclusively available on Shopee.

Actor, singer, and triathlete Matteo Guidicelli lends his raw and sexy edge to designer Avel Bacudio as they collaborate on Easy Jeans, labeled Avel x Matteo,  a collection of limited edition ripped denim pants.  These versatile and wearable pieces can easily transition from day to night.  With ripped, stretch and lightweight designs for both men and women, Easy Jeans would perfectly suit the fast-paced lifestyle we lead nowadays.

As Matteo quipped, “Avel x Matteo’s concept is about quality of life and finding a good balance between work and friends.  I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines.  After a year of planning and creating, I’m finally able to share these ripped, stretch and lightweight jeans with everyone.  This is my first time venturing into the fashion industry - collaborating with Avel and launching exclusively in Shopee make it extra special for me.”

Avel supported by saying, “We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively available on Shopee.  Our goal was to make designer jeans accessible to a broader market.  We are able to do that with our partnership with Shopee.  It enables us to reach a wide network of customers in the Philippines.”

Beyond providing users with access to products by their favourite celebrities, users can also look forward to exclusive campaigns and events presented in collaboration with these celebrities, including giveaways and celebrity appearances on Shopee’s Facebook live session with Korina Sanchez, Matteo Guidicelli and Enchong Dee for more details on their products.

Don’t miss the chance to shop from your favourite celebrities on Shopee.  For more information about Shopee Celebrity Club, visit

Download the Shopee app for free on App Store or Google Play Store.

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