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New PLDT concept store pushes the boundaries of digital experience for customers

PLDT, the country’s leading digital services provider breaks new ground with the official opening of its very first concept store in Metro Manila. 

The new PLDT SSC in Greenhills is also PLDT’s first concept store in Metro Manila. The aesthetic represents the future of Filipino homes—sleek, modern and yet warm and inviting.

PLDT’s newly minted customer service hub at the second floor of the Promenade in Greenhills is also the first PLDT sales and service center (SSC) in San Juan. 

Aside from the standard customer transactions like new line applications and bills payment, the PLDT concept store features one-of-a-kind and interactive displays. Customers who are deciding on which broadband plan to get can benefit from seeing and experiencing the actual speed differences through the Broadband Visualizer which simulates the broadband experience and data usage per plan.

Selfie enthusiasts will definitely enjoy the Augmented Reality display which is an oversized version of the popular mobile application Snapchat. It allows users to take photos against changing and interactive backgrounds. Located outside the SSC, the display is accessible even to passersby. 

Bb. Pilipinas Grand International 2016 Nicole Cordoves (center) leads the ribbon cutting ceremony together with (L-R): Paolo Lopez, PLDT VP and head of national retail sales and operations; Louella Aquino, PLDT head of home customer care and sales support, and strategy and performance management.; Ana Fernando, PLDT head of home sales and service center management; and Gillian Gonzalez, PLDT vice president for retail strategy and development office.
The new SSC also levels up customer service by offering video chat service to customers. They also get a chance to experience first-hand the service offerings from PLDT Home Fibr, DSL and Ultera. Waiting companions and interested subscribers can also learn more about PLDT Home products and services, and enjoy high-speed browsing, video streaming, gaming and social media surfing via the interactive screens. 

Bb. Pilipinas Grand International 2016 Nicole Cordoves tries out the Roku Powered TVolution, which is one of the many exciting and interactive displays at PLDT’s first concept store in Metro Manila.
TV personality Cesca Litton hosted the formal opening which was attended by PLDT executives and special guest, Bb. Pilipinas Grand International 2016 Nicole Cordoves

“The launch of our first concept store in Metro Manila is part of our continuous efforts to serve our subscribers better. It has all the elements necessary, including retail science and of course, world-class internet, to give our customers the best digital experiences outside the home,” PLDT FVP and Home Business Head Oscar A. Reyes, Jr. said. “We have plans to open more concept stores, and we’re very excited bring this unique experience to more subscribers.”

The first PLDT concept store was opened in SM Seaside City in Cebu. For more information, visit

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