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Taiwan Excellence 2017 officially kicks off in PH, now on its 4th Year

Taiwan and Philippines partnership and trade grows stronger as Taiwan Excellence 2017 officially starts in PH featuring Taiwan Excellence approved products ranging from lifestyle, sports, health and high-end gadgets

Taiwan reaffirms the strength of its trade relations with the Philippines, in its fourth annual Taiwan Excellence campaign.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and organized by the Taiwan External Trade Development Council (TAITRA), this campaign promotes Taiwan’s leading brands which have earned the Taiwan Excellence seal. 

Many of these high-grade products are already well-received by the local market and part and parcel of the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices for smartphones and laptops, while leading exercise equipment brand Johnson Fitness has gained ground over the years.

This year, the 2017 Taiwan Excellence campaign will feature more than 150 products from 52 accredited brands. TAITRA has expanded their events to further highlight the innovation, reliability, and durability of these brands, which continue to empower consumers toward leading more convenient and enhanced lifestyles. 

The exhibition promises to bring a new layer of fun for visitors, offering something for everyone. Specific exhibits include: 
  • Acer Swift 7 - the slimmest laptop on the globe
  • ASUS Zenphone 3 Live - the world’s first smartphone with real time beautification technology brought to the world 
  • Trident 3 - the smallest VR Gaming PC on the planet brought to you by MSI
  • Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake
  • home goods including the Tatung Fusion Cooker  and the Vinaera Electronic Wine Aerator
  • bicycles including Term Cycles and Roxim Technologies Raptor X3 Bicycle Headlight
  • sports equipment including Johnson Fitness S3+ Spinner Bike, and Hono YP 2009, the best caddie putter on the planet.

Taiwan Excellence 2017 is now on!
Through product demonstrations and interactive activities, Filipinos will have the opportunity to experience the innovative quality of Taiwanese products, providing a source of fun and generating excitement surrounding consumer goods that have been developed and manufactured in Taiwan
 -Tony Lin, Deputy Executive Director of the Strategic Marketing Department at TAITRA. 

Taiwan Excellence 2017 Products will officially start 2nd of June at Experiential Zones in SM Megamall(June 2-4). The rest of the year will be stormed by products that boasts quality and made in Taiwan.
  • SM Mall of Asia (September 29- October 1)
  • Glorietta (November 24-26)
Taiwan Excellence will also feature in expos such as Systems Integration Expo on August 17-19, Taiwan Expo on September 29 - October 1, and Philconstruct 2017 on November 9-12.

For the full lineup of this year’s Taiwan Excellence campaign, please visit

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