IMMAP Launches Digital Congress 2017, DX: The Culture of Digital Transformation

At long last, the much-awaited and biggest Digital Congress ever created is soon to have its second-coming!

Last Thursday(4/6), as various companies and industries ride the bandwagon of digitization to maximize customer spread through different multimedia such as the internet, software applications, cutting-edge smartphones and the like, another milestone is set to commence to further their immersive experience in modern digitization.

DigiCon 2017 Media Launch host RJ Ledesma

The Internet and Mobile Marketing Association of the Philippines (IMMAP) just announced the first details of this year’s Digital Congress (DigiCon), including programs, speakers, and activities at the annual industry event. Carrying the theme “DX: The Culture of Digital Transformation,” DigiCon 2017 will be held on October 11-13, 2017 at the Philippine International Convention Center (PICC).

A panel discussion with key opinion leaders (L-R George Royeca, CEO of Team VR, Dondi Mapa, Deputy Commissioner for the National Privacy Commission, Phil Smithson, Founder of the OnOff Group and Stephanie Sy, CEO of Thinking Machines)

To help Filipino marketers adapt in this era of digitization, the second year of the congress focuses on fostering a unique culture that thrives in today’s digital age. The largest of its kind in the Philippines, it is expected to draw around 2,500 delegates from various industries across the country.

Participants will have the opportunity to listen to content provided by globally acknowledged opinion leaders, among them: Altimeter Group Principal Analyst and award-winning author Brian Solis. His first trip to the Philippines, Solis will impart his expertise to help participants understand the relationship between the evolution of technology and its impact on people. 

Other speakers include: 

• DN Prasad - Google Director of People
• Edward Pank - WARC Managing Director for Asia Pacific 
• Zoe Lawrence - TNS APAC Director for Digital 
• Wayne Arnold - LOWE Global Head
• Shun Matsuzaka - McCann Creative Planner for Japan and Founder of McCann Millenials
• Donald Lim - Dentsu Aegis Philippine CEO and IMMAP founding President 
• Amer Iqbal - Deloitte Digital Regional Strategy Director 
• Josie Brown - JWT APAC Director for Digital 
• Sunita Kaur - Spotify APAC Managing Director 
• Ana Bishop Rehrig - EMEA Marketing Lead, Emerging Business for Facebook 
• Joanna Catalano - Asia-Pacific CEO for iProspect 
• Vishnu Mohan - APAC CEO for Havas Media and India & South East Asia for Havas Group 
• Gautam Talwar - SEA General Manager for Maker Studios 
• Naveen Menon - ASEAN President for Cisco 
• Lawrence Dominique Lorico - Brand Manager Mondelez Philippines for Tang PH 
• Stephanie Sy - Thinking Machines CEO 
• George Royeca - Team VR
• Phil Smithson - OnOff Group Design Thinking Specialist and founder , and
• Dondi Mapa - Deputy Commissioner of the National Privacy Commission 

A total of 80 speakers will share their expertise spread over 5 + 1 tracks; this year’s DigiCon will have five main topics (People and Organizations, New Age of Storytelling, Living Streams, Customer Experience, and Pivots and Unicorns) plus one to be introduced this year (Culture). The Culture track is a new addition that will go beyond the breakout sessions; it aims to foster collaboration among participants and to show how digital technology is accessible, fun, and most of all, felt.

Attendees will immerse themselves in understanding innovative tactile experiences such as Virtual and Augmented reality at DigiCon’s Trade Exhibit, which will showcase e-commerce and other impressive technology solutions. In between tracks and exhibits are culture-shaping activities that will push participants to network and have a well-rounded experience.

IMMAP Vice-President and DigiCon 2017 Chairman Ed Mapa shares the key highlights of this year's three-day Congress

“A true transformation needs to occur at many levels,” says IMMAP Vice-President and DigiCon Chairman Ed Mapa. “Ultimately, organizations need to constantly re-evaluate and be ready to change how they work—from processes, to organizational teams, and to ways of working. The sooner we adapt, the more benefits we can enjoy."

For more information on DigiCon 2017, The Culture of Digital Transformation, including how to attend, exhibit or sponsor, visit http://www.digicon.com.ph.