LG TVs - CES 2016 Standout With Future-Proof Technology
Global technology
innovator LG Electronics wowed International Consumer Electronics (CES 2016)
attendees with its future-proof innovations, which include three (3) Smart TV
technologies.
CES has been the proving ground for innovators and breakthrough
technologies for over 40 years, attracting thousands of inventors, developers
and manufacturers of tech products, as well as investors, enthusiasts and
journalists sniffing out the next big thing in the wide, wonderful world of
consumer electronics.
LG UHD TVs at CES 2016 |
To stand out among
the competition, LG Electronics focused on what matters most today and the
years to come: uniqueness, efficient design, intuitive technology and
affordability. The core needs of its consumers—technology that enhances their
lifestyles and experiences—remain at the heart of LG’s research, development
and manufacturing activities. LG’s latest version of its OLED, UHD and Smart
webOS 3.0 TV lines are evidence of the company’s pursuit of a consumer-centric
direction.
1) Award-winning OLED technology
At last year’s CES, LG unveiled the curved and flat
variants of its 4K OLED (organic light emitting diode) TV line, which featured
deeper blacks, richer colors and four times the clarity and resolution of Full
HD. Tech publications dubbed the OLED technology as the future of TV, as it uses
never-before-seen self-lighting pixels that can turn on and off individually.
This year, LG announced an expansion in its
groundbreaking OLED TV line, adding eight more models to its current roster.
The LG G6 OLED line touts a remarkable “HDR Pro” technology that perfectly
complements OLED’s display of seamless black and “infinite” color contrasts. This
allows LG’s OLED sets to replicate the screen’s brightness and contrast
intelligently to display the color spectrum closer to reality as possible. This
outstanding revelation on the LG G6 OLED new technology, more specifically with
the 77-inch model heading the line-up, earned LG the 2016 CES Best of
Innovations Award.
2) Perfect detail
The smallest details can distinguish a fad product
from technology that can withstand fickle trends—and perfect details are what
set LG’s SUPER UHD TV models apart from the rest of the pack at CES 2016.
SUPER UHD boasts of higher color reproduction rates
(True Black Panel), picture-enhancing features (Contrast Maximizer), an
alluring ULTRA Slim design and mind-blowing audio in collaboration with audio
pioneer Harman/Kardon and the unique Magic Sound Tuning function, which
automatically makes adjustments to tailor-fit sound quality to the viewer’s
environment.
LG 18-inch Rollable OLED TV stuns at CES 2016 |
3) Enhanced versatility, UI
for next-level entertainment
At the CES 2016,
LG unveiled the webOS 3.0, the latest iteration of its acclaimed Smart TV
platform. Building from the technology the company introduced in 2014, webOS
3.0 features the combination of consumer insight and LG’s tech breakthroughs
for enhanced versatility, an improved user interface specifically designed for
convenience and intuitive navigation, and a wealth of new features and content.
“We are excited about webOS 3.0, a major update
since this advanced TV platform technology was first introduced in 2014,”
said Brian Kwon,
President and CEO at LG’s Home Entertainment Company. “The webOS story of Simple Connection, Simple Switching and
Simple Discovery has really connected with customers and illustrates very
clearly our commitment to securing a leadership role in the Smart TV market
with innovation and creativity.”
CES 2016 attendees experienced the new, unobtrusive
webOS interface, which set the stage for the three magic smart features: Magic
Zoom, Magic Mobile Connection and the improved Magic Remote. A new feature
called Multi-View allows users to watch two screens—from different channels or
input sources such as cable channel and Blu-Ray player—simultaneously. The new
webOS 3.0 also brings in a whole new world of premium content through Channel
Plus.
LG OLED TV E6 & G6 revealed at CES 2016 |
Alongside the cutting-edge innovations
launched globally at CES 2016, LG recently announced that multinational
Internet TV provider Netflix is already available in selected Smart TV modelsin the Philippines as part of its global rollout. LG was chosen as Netflix’s
primary global business partner due to the superior picture quality and
performance it lends to the Smart TV industry and Netflix viewing experience
alike.
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