What is Tech Island 2.0? How should SMEs benefit from it?
Photo: techisland.pldtsme-nation.com.ph |
Along with the growth of SMEs is the
increase of the country’s internet users. The latest statistics from Global Web
Index shows that the Philippines outperformed the internet population growth of
its Asian counterparts, growing 531% from 2009 to 2014. The nation currently
has the 14th largest internet population, with 44 million of its
citizens having an online presence.
SMEs need to keep up with the quick
adaptation of Filipinos to the latest technologies. Now included in business
maturity is the presence of a digital outlet. However, having an online
presence isn’t enough: Filipinos take content seriously and consider it as an
important step towards launching a strong social presence. The question, then, is how SMEs can grab the
attention of the public while informing them of the offerings that they can
get.
This
is how PLDT SME Nation helps SMEs. With its goal of making SMEs more reachable
to Filipinos, PLDT SME Nation has constantly partnered with its clients to make
the communication between businesses and the Philippine market more engaging
and informative. With this, PLDT SME Nation will open Tech Island 2.0.
Tech Island 2.0 will provide business
strategies from the top leaders of different industries. With the theme “Transformational Leadership
in the Digital Era” for its first day, speakers include PLDT Executive Vice President and Head
of Enterprise and International and Carrier Business Eric Alberto, Rappler Chief
Executive Officer Maria Ressa, Golden ABC President and CEO Bernie Liu, TV5
Sports and Digital Head Chot Reyes, and Catholic Bishops Conference of the
Philippines Cardinal Luis Antonio Tagle.
The second day will center on digital
solutions and the identity creation on the internet. With the theme “Mastering
the Digital Wave”, speakers include Amihan Global Strategies Managing Director Winston
Damarillo, Foodpanda Philippines Chief
Executive Officer Mauro Cochierri, International Data Corporation Software and
Services Director for ASEAN Roger Ling, and IdeaSpace Foundation President and
Co-Founder Earl Valencia.
Discovery sessions will also be held to
educate SMEs on the current and future business landscape of the country. These
will be delivered by top technology brands such as Microsoft, Samsung, and
Cicso.
After full days of sessions and
discussion, participants will have the chance to party with Ellen Adarna in a
celebration on the beach, where everyone can savor the sea and the sand.
Tech Island 2.0 will
be held on April 15 to 16, with the first day catering to key business owners
and the second to the IT and development community. It will take place in the high-adventure
environment of Ocean Adventure, Subic Bay. To learn more about the event, visit
pldtsme-nation.com.ph.
No comments
Post a Comment