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SamsungPH & Yuchengco Museum in Relative Realities

What do you think will happen if you mix hand-made art and mobile technology through augmented reality? Relative Realities!

Thursday August 7 at the Yuchengco Museum, RCBC building Makati, Samsung Electronics Philippines and Yuchengco Museum present Relative Realities: Digital Art Experience to the member of the online community: bloggers and media personalities alike.

Relative Realities by Yuchengco Museum & Samsung Philippines

Attendees were invited to download an android app that will take them to another dimension on how art should be look at using modern-day technology.

This is the first time that a museum asked us to use our mobile phone while we're about the see the art gallery and figures inside. Of course, we became curious at first, because the usual trips we had back in the days, is to simply focus our attention to the museum staff who will give us some history and interesting facts about a certain painting or art form.

But those days can be considered a thing of the past as Yuchengco Museum and Samsung Philippines join forces in taking the first leap in providing the masses a taste of what lies ahead. Thus Relative Realities came into place.

 Relative Realities: Creating New Dimensions of Art through Technology, is a month-long exhibit, the first of its kind in the Philippines, is supplemented by a mobile app and Samsung Digital Gallery at the museum.

Samsung Electronics Philippines Corporation (SEPCO) shows its continuous support for the arts by partnering with Yuchengco Museum and provided  Ultra High Definition Smart TVs and tablets to bring the digital experience right in front of its viewers.

Through the use of FACETS(Futuristic Art Creations Enabled by TVs and Smart devices) app, an android app that makes use of augmented reality, we were taken into a different dimension as our eyes were opened with something new. 

Scanning an artwork with an Android smartphone or tablet loaded with the FACETS app, information about the work and the artist can be accessed by simply touching the points shown through the app. Some even 3D graphics, video, animation, or sound.  Facets is developed by Samsung Philippines.

Imagine the possibilities and future innovations this will help open. Possibilities that will be unlocked in the upcoming years. A revolutionary move that empowers our artist to deliver their art and creations to the digital world and to the younger generation.

“We want to break the practice where the museum’s curatorial direction of an exhibition collection sets the pace for the appreciation and understanding of art. Would not art be best understood in the pureness of subjectivity—where the artist presents and the viewers formulate their own understanding and experience of the artwork?” shares Jeannie Javelosa, curator of Yuchengco Museum. 

Relative Realities is a collaboration between one of the world’s most recognized technology brands(Samsung) and one of the country’s most trailblazing museums, Yuchengco Museum. The Relative Realities art exhibit features the artworks of six especially invited Filipino artists from a wide range of creative practices: printmaker Ambie Abaño, painter Ernest Concepcion, painter Jason Montinola, sculptor Leeroy New, visual artist Arturo Sanchez Jr., and multimedia and performance artist Josephine Turalba.

Relative Realities is open to the public at Yuchengco Museum until September 8, 2014. The Yuchengco museum is located at RCBC Plaza, corner Ayala and Sen. Gil J. Puyat Avenues, Makati. Museum hours are Monday to Saturday, 10 a.m. to 6 p.m. You can enjoy this new digital experience for just 100, but for students it will just be for PHP50. Don't forget to bring your mobile phones and tablets with you! Make sure you load it with the FACETS app, available on Android smartphones and tablets through the Google Play Store:

For more information about Relative Realities exhibit, you may call (632) 889-1234 or visit

Samsung Digital Gallery
After the month-long exhibit, the artworks highlighted in Relative Realities and select pieces from the Yuchengco Museum Collection will be incorporated into the new Samsung Digital Gallery at the museum’s third floor. The space will offer visitors an opportunity to create new human experiences where they can interact and learn more about the artworks they see at the museum. The Samsung Digital Gallery is due to open to the public in September 2014.

Relative Realities: Creating New Dimensions of Art through Technology is on view at Yuchengco Museum from August 7 to September 8, 2014. 

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