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Samsung Unpacked 2014 Ep2: Legacy of the Big Screen

A few days before the release of the new iPhone, Samsung has take a big leap to counter or even set the stage on its new weapon of choice. Are you Ready to take Note?
Samsung is about to unpack great news on it's new Galaxy Flagship. 4 Countries (Berlin, Beijing,  New York, MANILA) will have simultaneous release, as Samsung writes another milestone on its legacy in producing products that make history of its own 

Samsung Unpacked 2014 Episode 2

See these teaser videos for you to have clue on what to be unveiled during the Samsung Unpacked 2014 Ep2 event, happening this September 3, Manila.


Here's the PRESS RELEASE, as Samsung reminds us how it changed the world of mobile technology with its Galaxy offering throughout the years, and how smartphones have evolved as a daily necessity for us to have.

' Nowadays, big screens are the norm in the smartphone market and a screen that measures 5-inches is nothing out of the ordinary. With this growing demand for a larger display, It is no longer unusual for people to be carrying one large device that functions as a phone, gaming device, camera and laptop all at the same time.

But back in the mid-2000’s, a phone screen larger that 3-inches was almost unheard of. It was the time of small screens, flip phones, laptops and, later on, the more sophisticated tablets. People were so accustomed to having separate devices for different functions that they didn't see the need for a bigger screen for their mobile phones.


That’s not to say that mobile phone manufacturers didn't try to introduce something new to the market of small screen devices. As early as 2007, mobile devices with screens as large as 3.7-inches began to make their appearance however, the market did not respond as well to such large screens that offer nothing different from regular sized mobile phones. Coupled with the emergence of the tablet, which integrated the practical functions of a computer and the fun of gaming devices to a 7-inch screen, having a big screen mobile phone was just not appealing.


Then came the smartphone, a device that integrated functions from various devices into one compact mobile device with a sophisticated operating system. With the smartphone, mobile phone manufacturers slowly began introducing larger screens into their product lineup and by 2010, Samsung introduced the 4-inch Samsung Galaxy S, which ran on the Android operating system, setting the benchmark for the smartphone industry for years to come.


However, as the smartphone industry saturation point approached, mobile phone manufacturers faced another challenge in making the large screen smartphone more than just a large screen. With so many large screen smartphones coming out in the market (with a previous skeptic now rumored to be joining the bandwagon), manufacturers had to find a way to standout and distinguish themselves from the competition.


In 2011, Samsung released the Samsung Galaxy Note, a new kind of mobile device that raised the bar for the manufacturers. More than just a having a big screen, the Samsung Galaxy Note is the first mobile device that consolidated the benefits of multiple devices while maintaining the portability of the smartphone.


The Samsung Galaxy Note was developed based on key insights on the smartphone market which most competitors missed. Their research showed that while consumers, who were always on the go, carried multiple devices for different functions, they still carried around a note pad and pen. Samsung realized that the market showcased an emerging desire for a device that consolidated the functions of different devices as well as recreate the simplicity of using pen and paper.


The Samsung Galaxy Note featured a large 5.3-inch screen, faster hardware, better display and smartly optimized software, introducing the market to a whole new smartphone category – the “Phablet”. The Note’s most distinguishing feature, which made it stand out among its other big screen competitors, was the introduction of the Samsung S Pen.


At the time, the S Pen was the most advanced pen input technology in the market, featuring an array of functions such as pressure sensitivity, preciseness and speed. In addition, the S Pen functionality is deeply integrated into the GALAXY Note’s native applications, providing users with a richer interactive experience. With the Galaxy Note’s S Pen, users were able to recreate the pen and paper experience only better as it runs smarter, which was completely revolutionary at the time.


With the introduction of the Samsung Galaxy Note, a new era in smart phones has begun. Year after year, Samsung has committed to pushing themselves out of their comfort zone – to continue to bring meaningful innovation to everyone all around the globe. Being the pioneers in this segment, Samsung has developed its S-Pen from being just a simple stylus to a high-capacity device. From a smart pen used to make notes, it has evolved to become a tool that allows you to do more. With the S-Pen, one can simply draw multiple windows and launch different apps which one can use simultaneously, all on one screen. It provides various shortcuts to do different activities, all with one’s own hand writing. Truly, the S-Pen has evolved.


This 2014, Samsung continues to prove their leadership in innovation as they unveil their latest offering to the market on September 3. With the Unpacked event, Samsung takes users into a journey of unlimited discoveries as they first did three years ago.  Now, the whole world can witness the launch of the latest innovation from the brand that started it all via www.youtube.com/SamsungMobile. '
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Now let me ask you again. Are you Ready to take Note? 4. Do you already have a clue of what's to be released? Comment your thoughts below!

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