Smart supports active lifestyle trend in the Philippines with 5G and wellness initiatives

Smart is strengthening its 5G network in the Philippines while supporting the country’s growing fitness and wellness movement.

From fun runs to fitness apps, staying healthy is now part of everyday life and Smart is backing it up with stronger 5G, better connectivity, and community-driven initiatives like GCash Run. As tech meets wellness, the goal is simple: help Filipinos move more, connect better, and live smarter.

Smart executives with Co-OIC Lloyd Manaloto at the GCash Run 2026, supporting initiatives that promote healthier lifestyles, environmental responsibility, and inclusive digital progress across the country.

As more Filipinos lace up for early morning runs and join weekend fun runs, the shift toward healthier living is becoming more visible across the country. Running remains one of the most accessible and community-driven activities, making it a natural starting point for those looking to improve both physical and mental well-being.

This growing focus on health is part of a larger lifestyle shift where Filipinos are becoming more intentional about staying active, connected, and environmentally aware. Supporting this movement are organizations that combine technology, sustainability, and community engagement to drive meaningful change.

“Our initiatives reflect our belief that progress must be purposeful and sustainable. As we continue to expand our 5G infrastructure and deliver world class connectivity, we are also committed to ensuring that our growth supports healthier communities and a greener planet.” 

—  Marjorie Garrovillo, FVP and Co OIC at Smart Communications, Inc.

Smart Communications continues to align its initiatives with this evolving lifestyle by supporting programs that promote wellness, environmental responsibility, and inclusive digital progress across the country.

Through partnerships and community driven programs, Smart supports platforms that encourage physical activity and eco conscious living. Events like the GCash Run highlight how fitness, digital innovation, and environmental awareness can come together in one experience. These initiatives reinforce Smart’s commitment to sustainability, climate resilience, and the transition toward a circular economy.

Enabling healthier lifestyles through connectivity

Smart’s push for wellness is backed by continuous investments in its 5G network. By expanding coverage nationwide, the company is helping build a more reliable and future-ready digital ecosystem that supports evolving lifestyle needs.

The growth of 5G adoption in the Philippines reflects this shift. Smart reported an 88 percent year-on-year increase in 5G traffic, driven by a 35 percent rise in 5G-capable devices, now reaching 11.2 million units or 19 percent of total handsets.

With more affordable devices and improved network performance, Filipinos are gaining access to faster speeds and lower latency. These enhancements support everything from fitness apps and real-time tracking to seamless communication and everyday digital use.

Recognized for network performance

Smart’s focus on delivering quality connectivity has also earned global recognition. The company was awarded Best Mobile Video Experience and Best Mobile Latency in the Philippines by Ookla.

With a Video Score of 78.60 based on Speedtest Intelligence data, users can enjoy smooth streaming and near-instant playback. The low latency performance also enhances real-time applications such as video calls, gaming, and digital platforms that support active lifestyles.

Health is no longer just a personal goal for Filipinos. It is becoming a lifestyle supported by tech, community, and smarter infrastructure. Smart is positioning itself right at that intersection.