World Champion & Gold Medalist Michael Phelps added as Special Guest At What’s Next In Global Sports Conference

Nielsen Sports - the leading source of sports measurement, analytics and insights around the world, and ONE Championship™ (ONE) - Asia’s largest global sports media property, today announced that multiple-time gold medalist Michael Phelps of the United States will join the inaugural What’s Next in Global Sports conference as a special guest.

The conference, presented by Nielsen Sports and sponsored by ONE, will tackle the driving factors behind Asia’s rise on the global sports stage on May 17 & 18 at the Marina Bay Sands Expo & Convention Centre in Singapore.

This exclusive, invite-only conference will engage attendees in dynamic discussions on key technology, media and marketing trends shaping the future of the sports industry with thought leaders from prestigious global organizations such as Mindshare, Dentsu Aegis Network, Havas, YouTube, Facebook, Thairath TV, FOX, Star Sports and Sequoia Capital, among others.

Michael Phelps will be participating throughout the event, including a fireside chat at the welcome dinner on May 17, and a moderated Q&A session on May 18 at the conference. He will also attend ONE Championship’s live event, ONE: UNSTOPPABLE DREAMS,

Phelps is the most decorated swimmer in history, capturing a total of 28 medals including a record-setting 23 gold medals, over the course of his career. Phelps utilized his performance bonus for winning eight gold medals in 2008 to establish the Michael Phelps Foundation. Committed to growing the sport of swimming, the Foundation addresses the need for water-safety through its signature program – im – that is available through the Boys & Girls Clubs of America and Special Olympics International.

“Michael Phelps is one of the greatest athletes ever to hit the global sports stage. He achieved performance levels once thought unimaginable, and we’re excited to have him share his unique perspective on the rapidly evolving sports business,” said Glenn Lovett, Global Managing Director for Nielsen Sports. “He is joining an impressive roster of top executives across various segments of the industry who will offer insights on what’s next and how to unlock opportunity in the growing Asian sports market.”

Additionally, What’s Next in Global Sports will feature panel sessions on key industry topics including: ‘How is Sports Disrupting the Emerging Markets Media Scene?’, ‘Leveraging Sports to Drive Consumer Engagement in Asia’, ‘New Fans, New Markets: Thinking Differently for Greater Fan Engagement,’, and ‘The Allure of Asia Sports: Why Everyone is Making a Play’.

The event will kick off with a welcome dinner on May 17 followed by the conference on May 18, after which attendees will be given the opportunity to witness and experience ONE Championship’s world-class production at the live event, ONE: UNSTOPPABLE DREAMS, beginning at 7:00 PM at the Singapore Indoor Stadium later in the evening.

For information on What’s Next in Global Sports, contact: events.asia@nielsen.com.