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The Shell Driving Experiment: #What Drives You PH

Shell Philippines, with its idea of wanting to understand the journey of drivers around the world better, has created the largest ever driving experiment called The Shell Driving Experiment.

Shell Driving Experiment 2018
Fast Facts of the Shell Driving Experiment
A groundbreaking worldwide study, The Shell Driving Experiment used cutting-edge emotion tracking technology, ChatBots, mobile apps, and weather and traffic information to uncover how the emotions of drivers affect their performance.  Data points from over 2,000 participants across 11 countries were monitored to measure the driver performance score of motorists and how the emotions of these drivers affected their performance on the road. 
The panelists during the reveal of SDE results (L-R) Host Boom Gonzales; Guest Speaker Ms. Cleary Ahern - Doctoral Researcher from Goldsmiths, University of London; Famous Sexy Chef Nadine Tengco; International Car Racer Michele Bumgarner and popular Filipino Celebrity Jericho Rosales

And at this point, the recently held event called “#What Drives You PH” by Shell Philippines, together with its partners who are experts from Goldsmiths, University of London, had unveiled the results of the study to their media counterparts.  They have discussed how Filipinos fare as a road motorist from amongst the rest of the countries who participated with the said study.

In the Philippines, more than 300 participants logged nearly two thousand journeys from three (3) key cities – Metro Manila, Cebu and Davao – to help uncover the nature of Filipino drivers.  The data from these journeys revealed that the Philippines achieved the highest driving performance score among all the countries that participated in the global study.  

Uncovering the Filipino driver

  • After taking the internal and external factors that affect the everyday journeys of Filipinos into consideration, the Philippines achieved the highest driving performance score across all the countries who participated in the study. This means that Filipinos have smoother journeys (less incidents of harsh acceleration and harsh braking) and are more efficient drivers than other participating countries like Malaysia, Germany, and the Netherlands.
  • Contrary to local stereotypes, the study revealed that gender has no significant influence on driving performance. The study also uncovered unique, high-performing personality types in the Philippines: the Modern Man and the Gamma Woman. These are the uniquely Filipino personality types that are shaped by both internal and external factors inherent in Philippine driving conditions.

o   Modern Man – these are drivers known for their unique combination of sensitive and ambitious personality traits and their ability to maintain a well-balanced emotional state behind the wheel. Never too excited nor feeling overly low, they adapt well to any situation in life and exercise cautiousness on the road to achieve outstanding driver performance scores.

o    Gamma Woman – this personality type is apparent among the female participants of the study. They are known for their openness and emotional stability both on and off the road, leading to exceptional driving performance scores.

  • While it may not come as a surprise, the importance of family and companionship to Filipinos was also apparent in the study. Evidence linking the presence of children and additional passengers in the car during a journey to better driving performance was consistent throughout the study.
  • Stress is a constant emotion felt by Filipinos on the road. Heavy traffic may be the first thing that comes to mind when thinking about the reasons behind stressful driving in the Philippines, but the study also uncovered that drivers who are on their way to work are more stressed than those who are on the road for other purposes.
  • Food also plays a role in the driving performance of Filipinos. Participants who felt hungry while driving resulted in lower driving performance score.

Giving importance to every ride

The Shell Driving Experiment is part of Shell's efforts to understand the changing needs of the customers.  This helps create better products and services, such as developing new fuels like Shell V-Power with DYNAFLEX Technology and the expansion of non-fuel offers at Shell Select, which are relevant in improving the driving experience of Filipinos.

By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy.  It pioneers next generation technology in developing new sources for a reliable energy mix, producing smarter products as well as promoting smarter use.  Shell strives to build smarter infrastructure and provide energy efficient engineering solutions that promote clean and efficient transport and sustainable mobility.

Through finding out and understanding what really matters most for Filipinos, Shell continues its missions to enable people to go well on the road, wherever they want to go.

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