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Samsung Unveils the Next Galaxy line up with Unpacked 2016 PH

Samsung Unveils the Next Galaxy line up with Unpacked 2016 showcasing the new Samsung Galaxy S7 edge, S7 and Samsung Gear VR.


After a much awaited anticipation, another tech-forward innovation by Samsung unveils its latest by introducing the Samsung Galaxy S7 edge and S7 to hit the market.  Coinciding with the global launch in Barcelona, Spain, Samsung Electronics Philippines revealed the game-changing Galaxy S7 edge and S7 to what the local Samsung Galaxy Unpacked 2016 which was held in SM Aura Premier in Taguig City earlier.




The Samsung Hall of the SM Aura Premier was filled with distinguished personalities from Samsung Executives and their PR partners, the nation’s recognized mobile network teams, notable Philippine media counterparts and even by the famous Samsung brand ambassador celebrities headed by siblings Ms. Solenn and Mr. Erwan Heusaff.


Siblings and Samsung ambassadors, Solenn Heussaff and Erwan Heussaff, take a quick selfie

The Samsung Galaxy S7 edge and S7 are part of the expanded Samsung Galaxy Ecosystem wherein it brings to life the Samsung Galaxy ideal of going beyond limits in terms of experience, creativity, and performance by challenging consumers to rethink what a phone can do.

Samsung Philippines also unveiled the much talked-about and highly anticipated Gear VR virtual reality headset, and gave a sneak peak of the premium Gear S2 Classic smartwatches in the new platinum and rose gold finish.  These four (4) new top-of-the-line products comprise the Samsung Galaxy Ecosystem that drove innovations that defy expectations with its new flagship mobile devices.

Introducing us to an even bigger and better Samsung Galaxy ecosystem, Ien Rivera, Category head for Tablets, Wearables & Accessories, IT & Mobile business, Gino Quillamor, Nio Judalena, Category Head for Smartphones IT & Mobile Business, Solenn Heussaff, Rhinn Piczon, Marketing Head for IT & Mobile Business, Erwan Heussaff, and Ivan Pua, Smartphone Category Head for IT & Mobile Business

More than just a smartphone, the Samsung Galaxy S7 edge and S7 defy previously held notions of mobile phone limitations, carrying the legacy of Samsung’s premium mobile experience with its industry-leading features.  You will take a second look with its all-new features:

IP68 Water and Dust Resistant
Exceedingly durable and designed to function even in unfavorable conditions, the Galaxy S7 edge and S7 are cap-less, water and dust resistant with an IP68 certification to boot, ensuring that it could survive getting wet in the rain or being accidentally dropped into a pool, withstanding being submerged in 1.5 meters of water for half an hour.  It is also dust-tight, which means it is also safe from the ingress of solid foreign objects like sand, dust or soil.  With these, users can now be worry-free from spills, dust or accidental drops in water.



DSLR-like Real Pixel Camera
Setting new benchmarks for smartphone photography, Samsung outdid itself with the Galaxy S7 edge and S7’s Dual Pixel Camera that uses a dual photodiode technology, originally used in professional DSLR cameras and has now been adopted for the very first time in smartphones.  This technology enables even faster Auto Focus for crisp, strikingly vivid pictures.  Just as a person focuses on an object with both eyes, every pixel has two photodiodes to enable ultra-fast focus, with larger pixels and the brighter F1.7 lens allow bright photos to be taken even in low-light conditions. Added to this is a front camera with brighter F1.7 lens capable of turning the screen as a flash that allows selfies to be taken even in low-light conditions.

Complementing these, Samsung has taken its camera’s fun features up several notches.  There is the Motion Panorama feature to capture action-packed and fun moments by bringing panoramic shots to life.  Another Galaxy feature, Hyperlapse has been upgraded to make small time-compressed videos easier to create and share.  Moreover, the well-loved Beauty Mode has been further enhanced with the Spotlight feature to capture faces with the effect of natural light.

Ultimate Performance
True to the Samsung legacy of superior performance, the Samsung Galaxy S7 edge and S7 have been designed to give users a worry-free experience, with a base memory of 32GB expandable up to 200GB so that precious memories on videos and photos no longer have to be deleted.

To support this amazing storage capacity, the Samsung Galaxy S7 edge and S7 come with an even increased battery capacity.  The Galaxy S7 sports a 3000mAH battery while the Galaxy S7 edge has a 3600mAH battery.  Both support Ultra Fast Charging (wired), as well as built-in wireless charging, with even faster charging speed than the previous Galaxy S6 smartphones.

Refined Design with Purpose
Building on Samsung’s re-imagined design philosophy introduced in the Galaxy S6 and S6 edge, the Galaxy S7 edge and S7’s elegant yet functional design features a streamlined body of glass and metal finish, with ergonomic curves to easily fit the user’s grip.  The Galaxy S7 features a 5.1” Super AMOLED Quad HD display while the Galaxy S7 edge features a bigger 5.5” dual-edge display both purposefully designed to enhance the user’s viewing experience.

Samsung gives new meaning to functional design.  The Galaxy S7 edge comes with various edge panels which can be selected by simply tapping an icon.  By simply swiping the edge screen, different panels will appear.  The App Edge panel pops out with the user’s favorite apps.  The People Edge panel appears with the user’s favorite contacts, while the new Task Edge panel appears with the task apps and features the user usually utilizes.  The larger Edge panel also contains more icons and displays more information.

Expanded Galaxy Ecosystem
Taking the smartphone experience to an entirely new dimension, the Galaxy S7 edge and S7 prove to be more than a phone as it allows users to explore more through the Samsung Galaxy Ecosystem by being a gateway to a network of devices and experiences.

Samsung Gear VR
Phoemela Barranda, Carla Humphries, and Bubbles Paraiso experiencing the out-of-this-world visuals on the Gear VR 

The Samsung Gear VR, which is also compatible with the Galaxy S7 edge and S7, S6, S6 edge, S6 edge+ and Note5, is the first consumerized Virtual Reality headset making it accessible to more premium Samsung smartphone users.  Compared to other VR headsets, the Gear VR is lightweight and offers more cushioning that provide comfort to users.  It also has adjustable head straps to keep the headset secure and firm.

Samsung Gear VR


With its accelerometer and gyroscope, the Gear VR promises a 360-degree, out-of-this-world immersive viewing and gaming experience.  It lets consumers experience multimedia content like never before.  Through the Oculus Store, gamers can download hit mobile games that can be played via the Gear VR such as Temple RunTM.  Movie buffs can also live in the world of their favorite movies right on their couch by browsing through the expansive movie selection of Netflix.

Aside from the Gear VR, Galaxy S7 and S7 edge can also seamlessly connect with the Gear S2 smartwatch, the wearable of choice of fitness and fashion enthusiasts alike, offering both connectivity and convenience for those who are challenged by the need to carry their smartphones everywhere.

To elevate their Galaxy S7 edge and S7 experience, owners of the smartphone can enjoy automatic enrollment to the Samsung Concierge Service, a VIP program exclusively for Galaxy S7 edge and S7 users.  Owners can enjoy premium experience at Samsung Experience Stores, VIP phone pick-up service for repairs, their very own VIP hotline, and exclusive offerings via the MySamsung app.

The Samsung Gear VR will be available at Samsung Experience Stores starting February 26, 2016. Meanwhile, you may pre-view and experience the Galaxy S7 edge and S7 at Samsung Experience Stores from March 4, 2016.

Visit www.samsung.com/ph for more information.

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