SAMSUNG and Yuchengco Museum launched interactive exhibit on National Artist BenCab
National Artist for Visual Arts Benedicto Reyes
Cabrera, or BenCab as he is more popularly known, marks his 50 years as an
artist.
Over the years, BenCab has built a monument to
Philippine Contemporary Art and has inspired thousands of artists through his
paintings and fine art prints.
Samsung Electronics Philippines supports the
Yuchengco Museum’s tribute exhibition to BenCab in celebration of his 50th
anniversary. The interactive exhibit,
dubbed BenCab in Two Movements, is on view at the museum which started
last October 1, 2015 and will run until January 16, 2016.
The exhibition highlights BenCab’s handpicked
works he created to capture the dance movements of London-based Chinese dancer
San Lee, and Polish dancer and choreographer Paulina Wycichowska.
As Jupiter Guibone, Director of Samsung AV
Group said, “We believe that art is
something to be experienced by everyone and that Smart TV is the perfect
vehicle to make art accessible to all.
It is Samsung Philippines’ honor to present the works of National Artist
BenCab through the wonders of technology, showcasing two forms of artistry
through brush strokes and dance movements.”
Through Samsung’s SUHD and UHD TV technologies,
BenCab
in Two Movements hopes to provide museum visitors immersive experiences
at the same time curatorial information on shared art experiences between a
painter and a dancer.
The exhibit uses customized Smart TV and
mobile apps to enhance interactive experiences that are both artful and
enjoyable. With digitalized works from
BenCab’s sketchbooks, a museum visit is now fun, informative and exciting.
“BenCab’s work captures the depths of Filipino artistry. We are proud to showcase this using Samsung’s
innovative technologies, and share his artistic vision which has delighted and
enlightened Filipinos through the years.
This confirms Samsung’s commitment to the promotion of artistic
expression and cultural development. By
leveraging its strengths in technology, Samsung provides an ecosystem for
digital art creation and presentation”, Guibone concluded.
The Samsung TV technology
Samsung’s SUHD and UHD TVs have a re-mastering
engine that delivers an unrivaled viewing experience by analyzing the
brightness of images to minimize additional power consumption while expressing
ultimate contrast levels. This produces
images with much deeper blacks and an elevated brightness 2.5 times brighter
than conventional TVs and twice the color adjustment points for the most
accurate color display.
Utilizing Samsung’s proprietary, eco-friendly
nano-crystal technology, the SUHD and UHD TV’s nano-crystal semiconductor
transmits different colors of light depending on their size to produce the
highest color purity and light efficiency available today. This technology produces a wide range of more
accurate colors, providing viewers with 64 times more color expression than
conventional TVs. Moreover, the Samsung
SUHD also has a stylish curved design that provides viewers with a spectacular
viewing experience.
The SUHD and UHD TVs also feature Smart TV
functions powered by Tizen, giving viewers easy access to their favorite
content. These functions will take center
stage at the digital exhibit, BenCab in Two Movements set to
delight museum audiences at the Yuchengco Museum.
Alongside the digital exhibit, Samsung unveils
the Galaxy Note 5 BenCab Limited Edition, as a means underscoring the seamless
convergence of art and technology. This
comes with a specially designed box, an art booklet, and a customized hard
case.
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